OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Upgrade & Website for Riechers Truck Bodies

Posted on February 12, 2020 by JUSTEN HONG

Visual Lure recently updated RIECHERS TRUCK BODIES’ logo and built them a new custom WordPress Website

Like so many companies, RIECHERS TRUCK BODIES was using multiple versions of a logo, each different. Different fonts, slightly different colors, etc. We cleaned up their existing logo – adjusting the spacing, making it easier to read, removed “& Equipment” allowing more room for “TRUCK BODIES”, and provided multiple options for one color uses.

In addition to the logo update, we also redesigned their mudflaps and the sticker that they add to every build. Everything now ties together better and looks more cohesive.

Professional Photo Shoot

In addition to design, Visual Lure coordinated and art directed a professional photo shoot with the talented Matt Marcinkowski, a premier St. Louis metro east commercial photographer. Below are a handful of his deliverables.

Custom WordPress Web Design & Development

To finish this project, Visual Lure designed and developed RIECHERS a new custom WordPress website. The site is fully responsive rendering beautifully on any device, and features a sticky header for convenient navigation, custom post types for their product lines, and an easy to manage store locator.

CLICK HERE TO VIEW THE NEW WEBSITE »

Want to see more?

Click here to check out our branding portfolio and see all the different types of companies and organizations we’ve worked with. If you’d like to see more of our work, click one of the following: logo design portfolio | graphic design portfolio | package design portfolio | website design portfolio – Better yet, give us a call or shoot us an email and we can discuss what we can do for you.

Logo Design for a St. Louis, MO based Investigation/Intelligence Company

Posted on June 2, 2011 by JUSTEN HONG

Visual Lure was recently contracted to rebrand a St. Louis, MO based investigation/intelligence company. They wanted a clean corporate image/logo, and below are some of the designs we came up with. The logo design on the top is the chosen one, and the logos below that were some of our other concepts. The chosen logo is a three dimensional stone, that also creates a step, and the letter “C”. One thing we love about it, is if you stare at it, it will actually change from the letter “C” to a couple different dimensions of the stone/step. This really makes you “investigate” the logo and look at it from other perspectives, which is what their business is all about. We are currently working on their identity design package, which we will add soon, so come back to check it out.

chosen logo design plus a couple unused options

…and the identity package:

identity package

Logo Redesign for a St. Louis based Railway Company

Posted on June 30, 2010 by JUSTEN HONG

Our client wanted to change their logo from its full name, to its initials, due to confusion with another branch of their business. They wanted to keep the existing color pallet while maintaining some type of cohesion between the old logo and the new. So, we modernized the icon and added some strength to the logo that we thought was lacking. While we did like the old logo, it felt a little fragile for such a rugged industry. Here is the before and after:

Logo Redesign

…and here are the business card design options we provided:

business card design options