OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

T-Shirt/Logo Design for WPPI Speaker

Posted on March 7, 2012 by JUSTEN HONG

We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people. We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level. And 2) to offer his class and others a limited time special on logo design and branding. For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer. His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage. Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun. You can see the t-shirts we designed below.

X Factor t-shirt design

closeup view

To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)

www.salvatorecincotta.com – Sal’s photography website
www.behindtheshutter.com – Sal’s photography consulting website
www.evolveedits.com – Sal’s photo editing and imaging company website

If you’re a professional photographer looking to improve your image and brand give us a call or email us today for a free consultation.

Logo Design for a Photography Editing Company

Posted on January 25, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for a photography editing/post production studio that “evolves” photographs into art. The client requested that the logo be “artsy” and somehow portray evolution, so we found a typeface that felt like it was transforming and we customized it. We meticulously manipulated the pinstripe curves and loops to give it a feeling of motion and balance. Visual Lure also assisted in the naming of the company.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for New York Photographers Specializing in Boudoir Style Photography

Posted on December 12, 2011 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo for Boudoir Rocks, a New York team of photographers that specialize in boudoir style photography. They really wanted the new logo to have a hidden meaning or a symbol that was integrated into the design somehow. They also wanted a separate design element that they could use as a watermark. Below are our initial logo design options that we provided to our client. All the logo designs show horizontal, vertical and watermark options.

The logo design below features a “tattoo style” heart and arrow that create the letter B. We figured what is more “rock” than a tattoo, right? Both the typefaces used in “boudoir” and “rocks” where hand drawn and converted into vector art.

The next logo features a brassiere that creates the letter B. We custom illustrated the bra so that it complemented the style of the typeface:

Our final logo design option features a simple monogram made out of the letters B and R:

Check back soon to see which logo they choose. Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and the final logo in all its glory:

final logo design

Logo Design & WordPress Web Design for New York Photographer

Posted on December 8, 2011 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for Tony Calarco, a very talented New York based photographer and owner of Tony Calarco Photography. He wanted to start building a fashionable, modern, high-end looking brand, so in the development of the new look we explored multiple sans-serif and script style typefaces. In the end, we went with a unique customized sans-serif type. We also created a complementary icon that he can use as a watermark, in background images, etc.

We are currently in the planning stages of redesigning his website, but feel free to check out his photography at www.tonycalarco.com.

Check back soon for news about his new website design.

final logo design and icon in multiple formats

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here are our proposed comps for their new website design:

proposed home page design

proposed subpage design

proposed blog design

Learn more about our Word Press design and web design services. Also, don’t forget to check out our web design portfolio.

Logo Design for Valdosta, GA Photographers

Posted on August 6, 2011 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for Clarus Photography, a Valdosta, Georgia husband and wife photography team. Their company name, Clarus, is Latin for clear, bright, illustrious and illuminating. Directly below is our favorite proposed logo design which we feel is bright, colorful and illuminating.

Clarus Photography also requested an “ornate crest” logo option that was contemporary and modern, which you can see below at the top right along with a couple other logo design options we provided. Check back soon to see which logo our client chooses.