Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo & Packaging for New Healthy Dog Snacks Brand

Posted on June 11, 2024

DogNosh, an emerging pet brand specializing in dog snacks, enlisted Visual Lure for the development of their new logo and packaging design. As a brand focused on promoting canine health, they expressed a preference for the color green and sought a modern and refreshing aesthetic. Below, we present our initial logo concepts, followed by corresponding packaging designs.

In the top left corner, we present a logotype featuring a custom hand-drawn ‘g’, subtly incorporating a hidden dog face within the ‘og’ combination. The custom ‘g’ in the logo provides a sense of fun and uniqueness, contributing to its memorability.

In the top right corner, we explore a modern condensed logotype, with customized lettering and curved edges strategically placed for added visual interest.

For a touch of playfulness, we developed a logotype in the bottom left corner, where we integrated a dog tail into the letter ‘S’. This whimsical element adds charm while maintaining the brand’s essence.

Lastly, we ventured into more unconventional territory with a design aimed at disrupting the typical visual landscape of dog snack packaging. This concept pushes boundaries to ensure maximum visibility and shelf impact, setting DogNosh apart from mainstream competitors.


Logo design options for healthy dog snacks

Packaging Design Options:

Following the logo exploration phase, we delved into designing packaging options tailored to each prospective logo. This process allowed us to visualize how each logo would translate onto packaging, ensuring coherence and resonance with DogNosh’s brand identity.

DogNosh packaging design all

Packaging Option 1:

DogNosh packaging design option 1

Packaging Option 2:

DogNosh packaging design option 2

Packaging Option 3:

DogNosh packaging design option 3

Packaging Option 4:

DogNosh packaging design option 4

More to come…

Dognash is gearing up to launch four new exciting products in total! Stay tuned to discover which packaging they’ve selected for the first product, and keep an eye out for the unique designs of the remaining three packages.

Need expert branding and package design services?

If you’re on the brink of launching a new product and require expert branding and package design services, look no further than Visual Lure. Contact us today for a FREE quote. Don’t gamble with subpar or novice designers. Ensure your product makes a lasting impression from the start, preventing potential rejections from buyers due to lackluster presentation.

For further insights into our packaging services, explore:

Branding for Revolutionary New Cleaning Scrub Gloves

Posted on October 8, 2018

The Heavyweight Scrub Gloves is a revolutionary new cleaning product that is about to disrupt the cleaning industry. These scrub gloves, using a patent pending design, allow users to control the range of abrasiveness – the harder you press, the more abrasive it becomes. When used properly, it will easily remove bugs/dirt/grime from surfaces without scratching, allowing you to effectively clean almost anything. It gets in all the nooks and crannies your hand can fit, doesn’t require the use of chemicals, and is long lasting.

Heavyweight came to Visual Lure early on in their development process and we’ve had the pleasure of helping them with their logo & branding, brand messaging & strategy, packaging, and website.

The Heavyweight Scrub Gloves Logo

HWSG professional product photos


Logo Design Options

Below are the initial logo options we presented to the client:

initial logo design options


Final Logo Lockups

After a couple rounds of minor revisions, below are the final logo lockups we delivered:

final logo design lockups


Brand & Graphic Standards Guidebook

Below are a couple pages from the brand and graphic standards guide. It provides guidelines on logo usage, brand color palette, brand typefaces, backgrounds and more – to ensure a seamless and consistent use of design elements.


HWSG brand guideline book

Package Design



Below is one of the unused proposed package design options. It was designed to focus exclusively on automotive/motor vehicle detailing, as that is one of the best uses of the gloves.


HWSG packaging design option


Below if the final label/package design:


final HWSG packaging design


Professional Photography & Videography

Professional photography and videography provided by Chris Malacarne. Below are a handful of the deliverables he supplied.


HWSG professional photos


Sell Sheet

Sell sheet design targeting the automotive cleaning and detailing market:


HWSG sell sheet design


WordPress Website with E-commerce

Below is the new website we helped launch using the Unicon WordPress theme. We typically do not work with pre-designed themes, but since they were such good clients, we assisted them with the website. We also helped activate WooCommerce, implement their payment gateway, and install their SSL certificate to make it an e-commerce website. You can visit the new website at hwscrubgloves.com.

HWSG responsive WordPress website design


Learn more about our services featured in this post:

Learn more about our
Logo & Branding Services »

Learn more about our
Graphic Design Services »

Learn more about our
Package Design Services »

Learn more about our
WordPress Website  Services »


Package Design for Supplement Freeze Pops

Posted on October 14, 2016

Visual Lure recently completed new packaging design for Amino Freeze Pops. Amino Freeze Pops are frozen treats for adult athletes and body builder that are packed with Electrolytes and BCAAs. Essentially, it is a frozen post-workout recovery drink. They provide a boost of energy, help with hydration, can increase stamina and aid in building muscle.

The old design featured icicle shapes that didn’t quite complement the logo/brand, and their attempt to visually highlight the Electrolytes and BCAAs fell short. The new design is much more cohesive and polished. Learn more about Amino at www.aminofreezepops.com.

The Power of a Hashtag

Are you using #hashtags in your social media strategy? If not, you should be, because you never know who will find you when you do. Landing this project is a great example of the power of a hashtag. Here’s the story: We recently completed new packaging design for 2nd Impact, a new supplement company based out of St. Louis, MO. We had just finished some of their designs and we posted them on our Visual Lure Instagram account. When we posted the images, we used the following hashtags: #PackagingDesign, #PackageDesign, #SupplementLabelDesign and #SupplementBrand. Within 30 minutes Amino Freeze Pops had followed us on Instagram, and we were having a conversation over the phone. We think that’s both crazy and amazing! A company based out of Boynton Beach, Florida, a company we would never have run into, is now a client all due to a hashtag.

Amino Freeze Pops Packaging

Our Packaging Design Services

Learn more about our package design services, or click here to view our packaging design portfolio »


Packaging Design for Feline Related Products

Posted on December 8, 2011

Visual Lure recently finished these two package designs for feline products developed by a St. Louis area pharmaceutical company. One is for feline hairball control and the other aids in the management of feline Herpes Virus-1 related diseases. Unlike many cat medicines, these are pleasant tasting to felines, making them easy to administer for pet owners. These products are sold exclusively by veterinarians.

UPDATE: The complete Capilex packaging design printed and photographed.

Capilex packaging design

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Harper Design’s Big Book of Packaging Arrives

Posted on April 13, 2011

We finally received the Big Book of Packaging (from Amazon.com) that features our Intercon Chemical packaging design.  What a great book, very diverse selections, a section specifically for eco-friendly packaging and submissions from all over the World.  On the spread where we are featured, there is work from Taipei, Taiwan, Province of China; Prishtina, Kosova, Albania and Melbourne, Australia.  Here are a couple snapshots of the book:

Big Book of Packaging - packaging design book

Big Book of Packaging cover

packaging design spread

spread featuring Visual Lure’s packaging design

packaging design closeup

close-up of our packaging design

Visual Lure Package Designs to be Published in Upcoming Book

Posted on June 17, 2010

We are both honored and privileged that a set of Visual Lure’s package designs were recently selected to be published in the upcoming book “The Big Book of Packaging”, published by Cresent Hill Books.  Cresent Hill Books also publishes the popular “The Big Book of Logos” series.  The package designs that will be featured are Intercon Chemical’s line of Pro-Con Ultra detergents and rinses.  Intercon Chemical is a St. Louis, MO based company that manufactures industrial cleaning supplies.  A special thanks to Projects PLUS and Jennifer Hojnacki for teaming up with Visual Lure on this project.  Here are the original package designs (final colors were altered):

Pro-Con Ultra package design

Pro-Con Ultra package design

The book is now available at www.amazon.com or your local book store.

Proposed Jackrabbit Packaging Design

Posted on December 8, 2009

We are still working on some other packaging design options, but here is our initial proposed package designs. Check back for more to come…

We are also working on a tagline and have came up with two we like. Which one do you like better?  “Get Jacked” or “Bounce Back”?  Please provide your tagline feedback by clicking the comments button below.


Proposed Jackrabbit Energy Chews Packaging Design

2nd Jackrabbit Packaging Design Option

2nd Jackrabbit Packaging Design Option