Logo & Packaging for New Healthy Dog Snacks Brand
DogNosh, an emerging pet brand specializing in dog snacks, enlisted Visual Lure for the development of their new logo and packaging design. As a brand focused on promoting canine health, they expressed a preference for the color green and sought a modern and refreshing aesthetic. Below, we present our initial logo concepts, followed by corresponding packaging designs.
In the top left corner, we present a logotype featuring a custom hand-drawn ‘g’, subtly incorporating a hidden dog face within the ‘og’ combination. The custom ‘g’ in the logo provides a sense of fun and uniqueness, contributing to its memorability.
In the top right corner, we explore a modern condensed logotype, with customized lettering and curved edges strategically placed for added visual interest.
For a touch of playfulness, we developed a logotype in the bottom left corner, where we integrated a dog tail into the letter ‘S’. This whimsical element adds charm while maintaining the brand’s essence.
Lastly, we ventured into more unconventional territory with a design aimed at disrupting the typical visual landscape of dog snack packaging. This concept pushes boundaries to ensure maximum visibility and shelf impact, setting DogNosh apart from mainstream competitors.
Packaging Design Options:
Following the logo exploration phase, we delved into designing packaging options tailored to each prospective logo. This process allowed us to visualize how each logo would translate onto packaging, ensuring coherence and resonance with DogNosh’s brand identity.
Packaging Option 1:
Packaging Option 2:
Packaging Option 3:
Packaging Option 4:
More to come…
Dognash is gearing up to launch four new exciting products in total! Stay tuned to discover which packaging they’ve selected for the first product, and keep an eye out for the unique designs of the remaining three packages.
Need expert branding and package design services?
If you’re on the brink of launching a new product and require expert branding and package design services, look no further than Visual Lure. Contact us today for a FREE quote. Don’t gamble with subpar or novice designers. Ensure your product makes a lasting impression from the start, preventing potential rejections from buyers due to lackluster presentation.
We are both honored and privileged that a set of Visual Lure’s package designs were recently selected to be published in the upcoming book “The Big Book of Packaging”, published by Cresent Hill Books. Cresent Hill Books also publishes the popular “The Big Book of Logos” series. The package designs that will be featured are Intercon Chemical’s line of Pro-Con Ultra detergents and rinses. Intercon Chemical is a St. Louis, MO based company that manufactures industrial cleaning supplies. A special thanks to Projects PLUS and Jennifer Hojnacki for teaming up with Visual Lure on this project. Here are the original package designs (final colors were altered):
