logo upgrade Archives

Logo Upgrade/Revamp for St. Louis Software Company

Posted on February 15, 2024 by JUSTEN HONG

DCSC, Inc. is a St. Louis-based company specializing in warehouse automation and shipping solutions software. Having collaborated with them on custom illustrations for several years, we recently undertook the task of updating and revamping their existing logo.

The previous logo, resembling outdated clipart, suffered from proportionality issues and awkward spacing. The globe icon appeared overly cartoony, featuring peculiar motion marks. Additionally, the logo type required refinement, with uneven spacing and kerning in “DCSC,” an excessively long tagline, and a misaligned service mark.

In response to their desire for a modernized globe, we opted for a more abstract representation, eliminating specific continents. Adhering to their established color scheme of red, blue, and black for sub-brands, we incorporated these hues into the updated logo. The client expressed a preference for increased visual impact while maintaining a sense of movement.

The resulting logo successfully retains the essence of the original design but exudes a newfound vibrancy with the addition of red. Significantly cleaner and more modern, the updated logo addresses all previous spacing and size concerns. The careful redesign achieves a harmonious balance between familiarity and contemporary appeal.

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Logo Upgrade for Local Medical Aesthetics Office

Posted on April 21, 2022 by JUSTEN HONG

Not all the logo and branding work we do starts from scratch. Sometimes we are brought in – to simply update, tweak, or adjust a logo – which was the case here.

Pure 111 was moving offices and wanted to fine tune their logo for their new building signage. When we reviewed their existing logos we noticed there were different icons being used (see the “before” below), and their horizontal and vertical logo options felt disconnected – both because of the different icons, but also because of the different typefaces being used. The logotype also felt generic and unrefined.

Our solutions was to polish up the icon, and update the type. We created a custom R which still felt super modern, but gave the logotype a touch of femininity. It also made it look more custom, and not so “out of the box”. We slightly lightened the type too – which made it feel a little more refined and stylish. Their new offices and signage turned out great!

SIGNAGE

New signage looking sharp too:

Do you have an existing logo that looks dated or unrefined but you’re hesitant to explore a complete redesign because you feel it has too much brand equity or brand recognition? Or maybe you just need an existing logo converted into vector artwork with different formats. Either way, Visual Lure can help. Take a look at some of our sample logo refreshes and contact us today for a free logo upgrade quote!

Logo Upgrade & Website for Riechers Truck Bodies

Posted on February 12, 2020 by JUSTEN HONG

Visual Lure recently updated RIECHERS TRUCK BODIES’ logo and built them a new custom WordPress Website

Like so many companies, RIECHERS TRUCK BODIES was using multiple versions of a logo, each different. Different fonts, slightly different colors, etc. We cleaned up their existing logo – adjusting the spacing, making it easier to read, removed “& Equipment” allowing more room for “TRUCK BODIES”, and provided multiple options for one color uses.

In addition to the logo update, we also redesigned their mudflaps and the sticker that they add to every build. Everything now ties together better and looks more cohesive.

Professional Photo Shoot

In addition to design, Visual Lure coordinated and art directed a professional photo shoot with the talented Matt Marcinkowski, a premier St. Louis metro east commercial photographer. Below are a handful of his deliverables.

Custom WordPress Web Design & Development

To finish this project, Visual Lure designed and developed RIECHERS a new custom WordPress website. The site is fully responsive rendering beautifully on any device, and features a sticky header for convenient navigation, custom post types for their product lines, and an easy to manage store locator.

CLICK HERE TO VIEW THE NEW WEBSITE »

Want to see more?

Click here to check out our branding portfolio and see all the different types of companies and organizations we’ve worked with. If you’d like to see more of our work, click one of the following: logo design portfolio | graphic design portfolio | package design portfolio | website design portfolio – Better yet, give us a call or shoot us an email and we can discuss what we can do for you.

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