Logo Archives - Visual Lure

Logo Upgrade/Revamp for St. Louis Software Company

Posted on February 15, 2024 by JUSTEN HONG

DCSC, Inc. is a St. Louis-based company specializing in warehouse automation and shipping solutions software. Having collaborated with them on custom illustrations for several years, we recently undertook the task of updating and revamping their existing logo.

The previous logo, resembling outdated clipart, suffered from proportionality issues and awkward spacing. The globe icon appeared overly cartoony, featuring peculiar motion marks. Additionally, the logo type required refinement, with uneven spacing and kerning in “DCSC,” an excessively long tagline, and a misaligned service mark.

In response to their desire for a modernized globe, we opted for a more abstract representation, eliminating specific continents. Adhering to their established color scheme of red, blue, and black for sub-brands, we incorporated these hues into the updated logo. The client expressed a preference for increased visual impact while maintaining a sense of movement.

The resulting logo successfully retains the essence of the original design but exudes a newfound vibrancy with the addition of red. Significantly cleaner and more modern, the updated logo addresses all previous spacing and size concerns. The careful redesign achieves a harmonious balance between familiarity and contemporary appeal.

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Logos, Gala Save the Dates & Invitations for Althoff Catholic’s 60th Diamond Anniversary

Posted on January 10, 2024 by JUSTEN HONG

Althoff, an esteemed Catholic high school located in Belleville, Illinois, has played a significant role in the local community since its inception in 1964. As the institution celebrates its 60th “diamond” anniversary, the school confidently placed the responsibility of crafting a commemorative logo, designing save-the-dates, and creating gala invitations in the capable hands of Visual Lure. Enclosed below are the deliverables we designed for their momentous celebration.

Anniversary Logo

We started by crafting the anniversary logo design, aiming to integrate diamonds and their school monogram. Presented below are our initial explorations for the anniversary logo:

…and the final logo lockups:

Gala Save the Dates

Once the logo was complete, we proceeded to design the Save the Dates for the Gala. Here is the selected design, and below that is one of the options — which was our favorite:

Gala Invitations

Once the Save the Dates were approved, we moved directly to completing the invitations for the gala.

The School Crest Updated

Following the successful completion of the initial scope, we were approached to assist in updating their school crest. Despite the existence of several outdated versions, the reproductions were subpar and lacking the necessary vector format essential for high-quality printing and the ability to enlarge the file without loss of clarity or pixelation.

Here are some examples of their old crest, highlighting various issues. Quickly noticeable are spacing problems, size discrepancies, and an overall lack of clarity. Additionally, there are three distinct horses & knights that appear to be old clip art, resulting in a loss of detail and a somewhat blob-like appearance which occurred when they were shrunk down to fit inside the crest. In the first two samples, excessive detail in the helmet and plume made identification challenging – while in the last one, there was insufficient detail, rendering it totally unrecognizable.

Presenting our updated and refined crest design, meticulously crafted to address spacing, proportions, and clarity concerns. All elements have been redrawn by hand, ensuring a fresh and polished appearance. The helmet is now easily identifiable, the illustrations in each quadrant of the shield are fixed and fit perfectly, the proportion of the shield and lances has been harmonized, and all text is now legible.

…and with some added effects/bling:

Need Design Help?

Need save the dates or invitations for a gala or upcoming special event? Looking for a logo design or an upgrade to your existing logo? Require a family or school crest, or refinement and upgrade of an existing one? If so, contact Visual Lure at 618-407-9231 or info@visuallure.com – we would love to help.

Still want to see more? Check out our branding work, our logo design gallery, or our graphic design portfolio.

Click here to learn more about Althoff Catholic High School »

Design Rush Awards Visual Lure’s Lucky Mutt Logo with a Best Logo Design Award

Posted on October 4, 2021 by JUSTEN HONG

Visual Lure is proud to announce that their Lucky Mutt logo has been awarded with a Design Rush Best Logo Design Award and featured in 23 Best Logo Designs that Inspire Consumer Trust and Engagement

The Design Rush Awards Program issues monthly recognition of the best designs across categories, providing expert analysis and commentary on the recognized designs to inspire further creation and innovation.

Awards are based on six main criteria:

Impact: Does the design trigger an immediate response? Does it capture and retain attention?
Creative solutions: Does the design feature creative design solutions? Does the design, or its elements, offer a new perspective or take an innovative approach to the use of techniques, tools, design concepts and materials?
Functionality: Is the design useful? (How) Does it achieve its purpose? Does it facilitate and contribute to users’ experience?
Execution: Does the design reflect meticulous execution? Is it detail-oriented?
Branding: Does the design reflect the brand it represents?

Click here to read the article: 23 Best Logo Designs that Inspire Consumer Trust and Engagement »

LogoLounge Book 12 Submissions

Posted on June 2, 2020 by JUSTEN HONG

Logo & branding projects account for a large portion of our work, and logos – without a doubt – are one of our favorite types of projects to work on. It is not uncommon for us to design hundreds of logos in a year. This year we submitted around 700 logos into LogoLounge, one of the world’s largest logo databases and BEST logo books available.

Below is a handful of our favorite logos we submitted for LogoLounge Book 12. All showcase our belief that logos should be concept-based, visually pleasing, memorable, clever if possible, and reflect the audience it is intended for.

We can’t wait to see if any of them make the book, and good luck to all fellow designer who also submitted.

Branding for MeWash, a Mobile Car Wash Company

Posted on May 8, 2019 by JUSTEN HONG

MeWash is a mobile car wash company based out of Anniston, Alabama. They came to Visual Lure for everything from their logo and branding – to signage, vehicles wraps and marketing collateral. Below is a collection of most of the work we completed.

Initial Logo Design Options

Final Logo Design Lockups

Vehicle Wrap Explorations + Final DesignPostcards

Business Card

Free Wash Card

Sample Ad

Signcades

Billboard

CLICK HERE TO VIEW THE ENTIRE MEWASH BRANDING PACKAGE »

Like what you see?

Want to see more? Click here to check out our branding portfolio and see all the different types of companies and organizations we’ve worked with. If you’d like to see more of our work, click one of the following: logo design portfolio | graphic design portfolio | package design portfolio | website design portfolio – Better yet, give us a call or shoot us an email and we can discuss what we can do for you.

Eidelman Virant Capital Logo Design

Posted on March 1, 2010 by JUSTEN HONG

Here are our proposed logo design options for a St. Louis, MO investment firm. They wanted to use the letters E and V in the icon of their logo, and here is what we came up with. We believe the top left logo is the strongest mark. It represents a leaf in the stages of growing which symbolized the growth of wealth. It also creates the letters E and V as requested by the client.

Eidelman Virant logo design options

Update: Here is the final logo design with our proposed identity design:

proposed Eidelman Virant identity design

Salvatore Cincotta Branding & Logo Design

Posted on August 28, 2009 by JUSTEN HONG

Salvatore Cincotta recently came to us to develop a logo and help brand his new line of high-end photography and video services, called The Black Label Collection. Below is the logo we developed, which will be used on high-end luxury boxes, bags, labels and packaging. We worked with Sal previously on his logo and rebranding. Below you can see the sub-brands we created and a sample of how one of them is applied to his logo.

Black Label bag photographed:

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