Visual Lure was recently contracted to design a new logo for Thomas Wusher Photography, a talented professional photographer from Germany. In our research and discovery stage, he provided the following information: “What I want is a logo to “sign” my work and products with that has a touch of luxury and personality. I love logos that look handwritten. It has to be easy to read, print, and emboss, because I want to use it online, on my business papers, embossing on albums and on the packaging of my goods.” Below are his old logo, the new logo design and a couple of our initial logo design options. You can view Thomas’ website at www.ThomasWuscher.com.