Visual Lure was recently contracted to design a logo for a photography editing/post production studio that “evolves” photographs into art. The client requested that the logo be “artsy” and somehow portray evolution, so we found a typeface that felt like it was transforming and we customized it. We meticulously manipulated the pinstripe curves and loops to give it a feeling of motion and balance. Visual Lure also assisted in the naming of the company.
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