Rebranding My Favorite Places – Part II: Dairy Haven
Dairy Haven in Caseyville, Illinois, is my family’s favorite spot for ice cream, with their orange twist cone being my personal favorite. I love everything about Dairy Haven, except for their logo. The current logo appears amateurish, as if a high school art student painted it with incorrect body proportions, uneven lines, and a generally rough appearance (though it does carry some nostalgia).
To improve this, I decided to redraw the logo from scratch. While I aimed to enhance its quality, I wanted to retain the hand-drawn aesthetic to preserve the “mom & pop” charm of the place. I chose a typeface that complements this look, hand-drawn and vintage, reflecting the establishment’s history since the 1950s. Additionally, I created a graphic of the building, which is quite charming and embodies the “All-American” ice cream shop feel that is integral to the experience. Lastly, I redesigned their signage, believing it needed a modern touch.
If you haven’t been there, I highly recommend a visit. Their address is 112 N Main St, Caseyville, IL 62232. You can find more information on their facebook page: https://www.facebook.com/DairyHaven/
Before & After
Logo Lockups & Additional Brand Elements:
Sample Background Graphic:
T-Shirt Designs:
Banners:
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Cup Design Options:
New Sample Sign:
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