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Five Award-Winning Visual Lure Logo’s Selected for LogoLounge Book 15

Posted on September 15, 2025 by JUSTEN HONG

Even after being previously selected for 11 LogoLounge books, receiving this email NEVER gets old. This will mark the 12th book and the 69th logo featured in the LogoLounge series—with five award-winning logos selected for Book 15.

LogoLounge 15 book winner announcement

Pop the confetti — your work has been chosen for LogoLounge Book 15! Out of 30,000+ submissions from around the world, your work was selected by our panel of industry-leading judges for inclusion in the next volume of LogoLounge. That’s an incredible achievement, and we’re beyond excited to welcome you as a winner!

Your work stood out in a sea of top-tier design, and now it’s joining the ranks of the best in the business. We hope you’re as proud of this moment as we are to showcase your work.

To help you celebrate, we’ve created a brand new winner badge just for Book 15 winners. Post it on your website, share it on social, or just take a moment to bask in your greatness. You’ve earned it!

Winners Certificates will also be sent out in the following week. Expect more communication surrounding that!

Congratulations again! We can’t wait to see what you design next.

Best,
The LogoLounge Team

I present to you, our five award-winning logos (two of which are Visual Lure logos):

our 5 award winning logos

…and a breakdown of each logo:

visual-lure-hand-eye-logo

This is a logo option for Visual Lure. It features two hands holding an eye, representing our company tagline: “Professional Eye-Catchers™.” The hands also form the letter V for VisualLure.

visuallure-smooth-eye-badge

This is another Visual Lure logo. It is a badge logo and features a smooth curved modern eye in the middle of a crest.

mach3-logo-design

This was an unselected logo option for a company called Mach 3 Business Solutions, a business consulting agency based in Houston, Texas. The logo features an aircraft launching into the atmosphere, with its trail forming three lines and the letter M for Mach 3.

brewster-strong-logo-design

This was an unselected logo option for an internal program at a large excavating company, Brewster Companies, Inc. It features a flag with the Brewster logo on it, placed at the summit of a mountain.

ole-red-logo-design

Here’s the story behind this logo. Visual Lure was originally contracted to design billboards for Ole Red, an H₂S scavenging company. We weren’t hired to work on the logo, but during a flight with nothing to do, I started resketching it because the original design really bothered me. It had too much detail in certain areas, the lines felt choppy and unrefined, and when reduced to a small size it looked messy. I refined the lines to make them smooth and removed much of the unnecessary detail to simplify the mark. Ironically, they decided not to use it and stayed with the original. Here is a side by side:

olered-logo-before-after

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.

DOGNOSH, a Healthy Dog Treat Brand, Launches!

Posted on July 21, 2025 by JUSTEN HONG

Visual Lure had the pleasure of designing the logo, branding, visual identity, and packaging for DOGNOSH — a new line of healthy, purpose-driven dog treats.

DOGNOSH is on a mission to raise the standard for what people feed their dogs. Each treat is crafted with a short list of wholesome, recognizable ingredients—completely free from fillers, artificial flavors, preservatives, or anything unnecessary. Two of their treats—Chicken and Sweet Potato—are true single-ingredient options, made with nothing but the real thing.

The initial launch includes four products:

  • Beef Meatballs – USDA-inspected beef, freeze-dried for freshness
  • Dehydrated Chicken Breast – single-ingredient, nothing else
  • Peanut Butter & Carob Chews – a delicious, grain-free, plant-based favorite
  • Dehydrated Sweet Potato – single-ingredient, nutrient-rich, and dog-approved

 

Made in the USA. Rooted in rescue. Backed by purpose. That’s DOGNOSH.

They also give back with every purchase—a portion of proceeds supports shelter dogs still waiting for their forever homes.

Dog treat package designDog treat branding & designDog treat packagingDog treat branding

CLICK HERE TO LEARN MORE or BUY DOGNOSH TREATS »

Click here to view the entire branding package »

Justen Hong Becomes Jury Member for DesignRush Awards

Posted on August 28, 2024 by JUSTEN HONG

Justen Hong DesignRush jury member

I was recently invited to serve as a jury member for the DesignRush Awards. DesignRush meticulously evaluates and shortlists outstanding designs across categories such as web design, logo design, print design, package design, and more. These shortlisted designs are then reviewed by the Design Awards Jury, which consists of seasoned industry experts with extensive experience in design, development, marketing, and advertising. Their role is to objectively assess each project, using their expertise to evaluate the quality and creativity of the work.

As jury members, we are presented with a shortlist of candidates in each design category and tasked with rating each submission on a scale of one to ten. The design that achieves the highest average score is honored with the prestigious Design Award.

In conjunction with my selection as a jury member, DesignRush conducted an interview with me. Here is an excerpt from that interview:

Justen Hong quotes from DesignRush jury interview

Click here to read the entire article »

 

Justen Hong Featured in VoyageSTL’s Most Inspiring Stories in St. Louis

Posted on July 15, 2024 by JUSTEN HONG

Justen Hong was recently featured in VoyageSTL’s “Most Inspiring Stories in St. Louis.” VoyageSTL aims to spotlight the amazing individuals who bring life and vibrancy to the St. Louis, MO area. The publication highlights incredible artists, creatives, entrepreneurs, and change-makers, celebrating their unique stories.

VoyageSTL is part of the LA-based Voyage Group of Magazines. Their mission is to promote small businesses, artists, creatives, and makers by providing a platform for these hidden gems to share their stories in their own words.

Justen Hong VoyageSTL interview

Click here to read the interview »

 

LogoLounge Features Justen Hong of Visual Lure

Posted on June 25, 2024 by JUSTEN HONG

Justen Hong Logo Lounge Center Stage Featured Artist

 

LogoLounge, the world’s premier logo design database and publication, has been featuring members in their Center Stage articles since 2016. Although the series paused in 2019, it recently made a comeback, and I am thrilled to be the third member highlighted this year. The interview delves into various topics, including my personal background, reasons for pursuing design, influences, design aesthetics, and more. I am truly honored to be recognized by such a respected industry resource. Feel free to read the entire article here:

https://www.logolounge.com/articles/center-stage-justen-hong

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