Visual Lure's Logo Design & Branding Blog Post

DOGNOSH, a Healthy Dog Treat Brand, Launches!

Posted on July 21, 2025 by JUSTEN HONG

Visual Lure had the pleasure of designing the logo, branding, visual identity, and packaging for DOGNOSH — a new line of healthy, purpose-driven dog treats.

DOGNOSH is on a mission to raise the standard for what people feed their dogs. Each treat is crafted with a short list of wholesome, recognizable ingredients—completely free from fillers, artificial flavors, preservatives, or anything unnecessary. Two of their treats—Chicken and Sweet Potato—are true single-ingredient options, made with nothing but the real thing.

The initial launch includes four products:

Beef Meatballs – USDA-inspected beef, freeze-dried for freshness
Dehydrated Chicken Breast – single-ingredient, nothing else
Peanut Butter & Carob Chews – a delicious, grain-free, plant-based favorite
Dehydrated Sweet Potato – single-ingredient, nutrient-rich, and dog-approved

Made in the USA. Rooted in rescue. Backed by purpose. That’s DOGNOSH.

They also give back with every purchase—a portion of proceeds supports shelter dogs still waiting for their forever homes.

CLICK HERE TO LEARN MORE or BUY DOGNOSH TREATS »

Click here to view the entire branding package »

Logo Design for St. Louis Area Excavating Company

Posted on January 15, 2025 by JUSTEN HONG

Chiseled Earth, a new excavating company in the St. Louis area, recently partnered with Visual Lure to develop their logo. Below are the initial logo concepts we designed:

Top Left: This option features a mountain of dirt with a backhoe forming the letter “C.”
Top Middle: Similar to the top left, this concept also uses a backhoe to create both the letters “C” and “E.”
Top Right & Bottom Left: These options showcase bold, industrial-inspired monograms, cleverly combining the letters “C” and “E.”
Bottom Middle: Inspired by the tracks of heavy machinery, this design incorporates a letter “E” within the tracks while also forming a letter “C.”
Bottom Right: This option features a globe with a “chiseled” section removed to form the letter “C,” symbolizing the company’s excavation work.

Final Logo Lockups:

Here are the final logo lockups on white, yellow and black backgrounds.

Hard Hat Mockup:

Business Card Design Options:

T-shirt Design:

Vehicle Wrap Design:

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.

Justen Hong Featured in VoyageSTL’s Most Inspiring Stories in St. Louis

Posted on July 15, 2024 by JUSTEN HONG

Justen Hong was recently featured in VoyageSTL’s “Most Inspiring Stories in St. Louis.” VoyageSTL aims to spotlight the amazing individuals who bring life and vibrancy to the St. Louis, MO area. The publication highlights incredible artists, creatives, entrepreneurs, and change-makers, celebrating their unique stories.

VoyageSTL is part of the LA-based Voyage Group of Magazines. Their mission is to promote small businesses, artists, creatives, and makers by providing a platform for these hidden gems to share their stories in their own words.

Click here to read the interview »

LogoLounge Features Justen Hong of Visual Lure

Posted on June 25, 2024 by JUSTEN HONG

LogoLounge, the world’s premier logo design database and publication, has been featuring members in their Center Stage articles since 2016. Although the series paused in 2019, it recently made a comeback, and I am thrilled to be the third member highlighted this year. The interview delves into various topics, including my personal background, reasons for pursuing design, influences, design aesthetics, and more. I am truly honored to be recognized by such a respected industry resource. Feel free to read the entire article here:

https://www.logolounge.com/articles/center-stage-justen-hong

Rebranding My Favorite Places – Part II: Dairy Haven

Posted on June 21, 2024 by JUSTEN HONG

Dairy Haven in Caseyville, Illinois, is my family’s favorite spot for ice cream, with their orange twist cone being my personal favorite. I love everything about Dairy Haven, except for their logo. The current logo appears amateurish, as if a high school art student painted it with incorrect body proportions, uneven lines, and a generally rough appearance (though it does carry some nostalgia).

To improve this, I decided to redraw the logo from scratch. While I aimed to enhance its quality, I wanted to retain the hand-drawn aesthetic to preserve the “mom & pop” charm of the place. I chose a typeface that complements this look, hand-drawn and vintage, reflecting the establishment’s history since the 1950s. Additionally, I created a graphic of the building, which is quite charming and embodies the “All-American” ice cream shop feel that is integral to the experience. Lastly, I redesigned their signage, believing it needed a modern touch.

If you haven’t been there, I highly recommend a visit. Their address is 112 N Main St, Caseyville, IL 62232. You can find more information on their facebook page: https://www.facebook.com/DairyHaven/

Before & After

Logo Lockups & Additional Brand Elements:

Sample Background Graphic:

T-Shirt Designs:

Banners:

Cup Design Options:

New Sample Sign:

Needs a logo spruced up?

Does your logo have current brand equity, but it doesn’t look great and lacks visual appeal? Does your logo simply need to be cleaned up, refined, or slightly modernized? If so, we can help. Shoot us an email or give us a call today – as we would love to help.

Logo & Packaging for New Healthy Dog Snacks Brand

Posted on June 11, 2024 by JUSTEN HONG

DogNosh, an emerging pet brand specializing in dog snacks, enlisted Visual Lure for the development of their new logo and packaging design. As a brand focused on promoting canine health, they expressed a preference for the color green and sought a modern and refreshing aesthetic. Below, we present our initial logo concepts, followed by corresponding packaging designs.

In the top left corner, we present a logotype featuring a custom hand-drawn ‘g’, subtly incorporating a hidden dog face within the ‘og’ combination. The custom ‘g’ in the logo provides a sense of fun and uniqueness, contributing to its memorability.

In the top right corner, we explore a modern condensed logotype, with customized lettering and curved edges strategically placed for added visual interest.

For a touch of playfulness, we developed a logotype in the bottom left corner, where we integrated a dog tail into the letter ‘S’. This whimsical element adds charm while maintaining the brand’s essence.

Lastly, we ventured into more unconventional territory with a design aimed at disrupting the typical visual landscape of dog snack packaging. This concept pushes boundaries to ensure maximum visibility and shelf impact, setting DogNosh apart from mainstream competitors.

Packaging Design Options:

Following the logo exploration phase, we delved into designing packaging options tailored to each prospective logo. This process allowed us to visualize how each logo would translate onto packaging, ensuring coherence and resonance with DogNosh’s brand identity.

Packaging Option 1:

Packaging Option 2:

Packaging Option 3:

Packaging Option 4:

Dognash is gearing up to launch four new exciting products in total! Stay tuned to discover which packaging they’ve selected for the first product, and keep an eye out for the unique designs of the remaining three packages.

View the final DOGNOSH branding package »

Need expert branding and package design services?

If you’re on the brink of launching a new product and require expert branding and package design services, look no further than Visual Lure. Contact us today for a FREE quote. Don’t gamble with subpar or novice designers. Ensure your product makes a lasting impression from the start, preventing potential rejections from buyers due to lackluster presentation.

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