OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Brochure Design for St. Louis Senior Living Management Company

Posted on June 24, 2014 by JUSTEN HONG

Visual Lure, in collaboration with The Hauser Group, recently completed a new brochure for St. Andrew’s – Resources for Seniors System. The Hauser Group is one of the top public relations firms in St. Louis, MO, and St. Andrew’s is a Missouri-based senior living management company.

The new brochure showcases the joining of Cape Albeon, a Valley Park, MO faith-based retirement facility, within the St. Andrew’s family of senior living communities. The client really wanted to emphasize the merging of the two companies and requested that we incorporate circles into the design. Below you can see both the front and back cover along with two different inside spreads.

St. Andrew's graphic design inside spread and front cover

St. Andrew's graphic design inside spread and back cover

Check out our graphic design portfolio, click the following link to learn more about our graphic design services, or contact us today if you are in need of a professionally designed brochure.

Custom Illustrated T-Shirt Design for NMFN’s St. Louis Network Office

Posted on June 18, 2014 by JUSTEN HONG

Visual Lure recently completed a custom illustrated t-shirt design for one of Northwestern Mutual Financial Network’s St. Louis offices that will be worn by all their reps at this years annual meeting in Milwaukee, WI. They requested that we use the statue of King Louis IX of France in the design, as it is a symbol of the City of St. Louis, and it looks similar to their new rep’s statue. We also added the NMFN logo to King Louis’ scepter and as a design element in the background.

NML2014-tshirt-design

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Fun Logo Design for a Fisheye Photo Booth Company

Posted on May 15, 2014 by JUSTEN HONG

Visual Lure just wrapped up this new logo for Fisheye Booth, a West Virginia photo booth company that takes fun event photos using a fisheye lens. Since the photos are playful and hilarious, they wanted a “fun” logo that would stand out and be memorable. Below is the new logo design and identity package we delivered.

The logo features a fish with a camera shutter eyeball, all slightly distorted in the same way as the photo booth images. The fish is also carrying a cane and wearing a bow tie and top hat as the booth will most likely be used at weddings and other formal events. Those elements were also added because the booth will supply funny props such as glasses, hats, and other accessories to enhance the experience and the images.

Learn more about our logo and graphic design services and don’t forget to check out our logo portfolio and graphic design portfolio.

Branding a Miami, FL Wedding Photographer/Videographer

Posted on May 14, 2014 by JUSTEN HONG

Leonardo Volturo, a very talented photographer and videographer from Miami, FL recently contracted Visual Lure to re-brand his engagement and wedding photography studio. The branding package included a new logo, a business card design, a print ad and a new custom, responsive designed WordPress website and blog. The new website features a Pinterest style masonry portfolio with a pop-up slideshow and an infinite scrolling blog. We will also be providing search engine optimization (SEO) services as they were having a hard time getting their existing website to rank in the highly competitive “Miami wedding photographer” search results.

The new website is currently in the development stages and should launch later this month, so check back soon to see the new site. In the meantime, check out his current website at www.leonardovolturo.com.

Do you need help branding, or re-branding, your photography studio, if so, you have come to the right place. Give Visual Lure a call today at 618.407.9231 for a FREE branding consultation.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Learn more about our Word Press design, web design and Search Engine Optimization (SEO) services, and don’t forget to check out our web design portfolio.

New Logo and Identity Package for Iowa Photographer

Posted on May 9, 2014 by JUSTEN HONG

Visual Lure recently completed a new logo and identity package for Brune Photography, owned by Kathie Brune, one of the photographers we had the pleasure of meeting this year at Shutterfest. Kathie wanted a handwritten script used in the logo along with a set of wings. She also requested to use the color purple. Both the wings and the color purple had a deeper meaning for her and her family.

Below you can see the final logos, both vertical and horizontal options, and below that is the new identity package (letterhead, envelope and business card design).

Learn more about our logo and graphic design services and don’t forget to check out our logo design portfolio and graphic design portfolio.

Logo, Identity & Packaging Design for St. Louis Metro East Photographer

Posted on May 6, 2014 by JUSTEN HONG

Niche Photography, a St. Louis Metro East photography studio owned by the talented Chad Keffer, recently came to Visual Lure to help re-brand his company. Niche main focus is on engagement and wedding photography but they have recently been dabbling into baby and children’s photography too.

Chad’s old logo consisted of a common handwritten script that seemed a little generic. He wanted his new logo to feel rich and upscale. During our creative brief we asked Chad to provide us with sample logos that he really liked. Many of the samples he provided us were very ornate, so we decided to head in that direction.

Below is the final logo, the final letterhead system and initial packaging options, which we are currently working on. We may also be designing Niche a new website, so check back soon to see how we start to visually pull his entire brand together. In the meantime, check Niche out at niche-photography.com, or facebook.com/NichePhotographySTL.

Learn more about our logo and graphic design services and don’t forget to check out our logo design portfolio and graphic design portfolio.

On a side note, Niche recently photographed my son Benjamin. Here is my favorite photo from that session:

Complete Branding Package for St. Louis Semi-Truck Leasing Company

Posted on May 5, 2014 by JUSTEN HONG

Visual Lure recently completed a branding package for Profit Leasing, a St. Louis, MO semi-trailer truck leasing company. The owners wanted the logo design to have an icon of some sort that represented money and profit. The logo we designed consists of a wing that was inspired by a fan of hundred dollar bills. The wing represents speed and motion for logistics and the fanned hundred dollar bills represents money and profit.

Below you can see both the vertical and horizontal logos, the truck graphics, pocket folders, sample inserts and one of their new posters/ads.

Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.