OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo & Branding for a Tennessee Smoky Mountain Wedding & Reception Venue

Posted on June 30, 2014 by JUSTEN HONG

Flower Mountain Weddings & Receptions is a beautiful outdoor wedding venue in the Great Smoky Mountains. It is a very popular place to get married due to its gorgeous mountain views and wildflower fields. It is located in Sevierville, Tennessee and sits on 25 pristine acres. The owners also operate three additional wedding venue and photography related companies that we will be branding next.

During our initial design consultation, the client described their venue as classy, without being pretentious, and higher-end, yet rustic and very much “country”. They weren’t really sure what they wanted, only that they did not want to use a script based typeface and they didn’t want the new logo to look too elegant. They also mentioned using a Fleur-De-Lis (as it has a special meaning for them) and possibly integrating a flower, mountains and a creek if possible.

After multiple rounds of logo options, we finally nailed it with the logo shown below. Underneath the logo formats you can see a sample identity package, a sample pattern and texture, recommended typefaces and color palette, along with our original sketch. The final logo mark was designed to look like a woodcut carving giving it an old-fashioned, country, rustic feel.

Learn more about our logo and graphic design services and don’t forget to check out our logo portfolio and graphic design portfolio.

Branding Package for an Edwardsville, IL / St. Louis, MO Wealth Management Firm

Posted on June 26, 2014 by JUSTEN HONG

Visual Lure is currently wrapping up a complete branding package for Visionary Wealth Advisors. VWA is a full service wealth management firm headquartered in Edwardsville, IL with another office in St. Louis, MO. The package included a logo, identity design, print collateral, signage, posters and a fully custom WordPress website.

The new site is fully responsive, meaning it transforms to fit all devices such as tablets and smart phones. It is also search engine optimized and features a custom admin section making it easy for VWA to manage their employees, referred to as “Visionaries”.

Below you can view both the vertical and horizontal logo design formats, the identity package (business card, envelope and letterhead design), building signage, corporate folder and their new website. Visit VisionaryWealthAdvisors.com to learn more about the company.

Website copywriting by Renee Kennison of Concept Shop, and Visionary team photography by Darin Hartlieb.

The only thing we enjoy more than designing logos in building a complete brand from the ground up. If you are launching a new company or looking to completely re-brand an existing one, contact us today! We would love to learn more about you and your company.

Learn more about our logo design, graphic design, web design, Word Press design, and Search Engine Optimization (SEO) services and don’t forget to check out our logo, graphic design or web design portfolio.

Brochure Design for St. Louis Senior Living Management Company

Posted on June 24, 2014 by JUSTEN HONG

Visual Lure, in collaboration with The Hauser Group, recently completed a new brochure for St. Andrew’s – Resources for Seniors System. The Hauser Group is one of the top public relations firms in St. Louis, MO, and St. Andrew’s is a Missouri-based senior living management company.

The new brochure showcases the joining of Cape Albeon, a Valley Park, MO faith-based retirement facility, within the St. Andrew’s family of senior living communities. The client really wanted to emphasize the merging of the two companies and requested that we incorporate circles into the design. Below you can see both the front and back cover along with two different inside spreads.

St. Andrew's graphic design inside spread and front cover

St. Andrew's graphic design inside spread and back cover

Check out our graphic design portfolio, click the following link to learn more about our graphic design services, or contact us today if you are in need of a professionally designed brochure.

Custom Illustrated T-Shirt Design for NMFN’s St. Louis Network Office

Posted on June 18, 2014 by JUSTEN HONG

Visual Lure recently completed a custom illustrated t-shirt design for one of Northwestern Mutual Financial Network’s St. Louis offices that will be worn by all their reps at this years annual meeting in Milwaukee, WI. They requested that we use the statue of King Louis IX of France in the design, as it is a symbol of the City of St. Louis, and it looks similar to their new rep’s statue. We also added the NMFN logo to King Louis’ scepter and as a design element in the background.

NML2014-tshirt-design

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Fun Logo Design for a Fisheye Photo Booth Company

Posted on May 15, 2014 by JUSTEN HONG

Visual Lure just wrapped up this new logo for Fisheye Booth, a West Virginia photo booth company that takes fun event photos using a fisheye lens. Since the photos are playful and hilarious, they wanted a “fun” logo that would stand out and be memorable. Below is the new logo design and identity package we delivered.

The logo features a fish with a camera shutter eyeball, all slightly distorted in the same way as the photo booth images. The fish is also carrying a cane and wearing a bow tie and top hat as the booth will most likely be used at weddings and other formal events. Those elements were also added because the booth will supply funny props such as glasses, hats, and other accessories to enhance the experience and the images.

Learn more about our logo and graphic design services and don’t forget to check out our logo portfolio and graphic design portfolio.

Branding a Miami, FL Wedding Photographer/Videographer

Posted on May 14, 2014 by JUSTEN HONG

Leonardo Volturo, a very talented photographer and videographer from Miami, FL recently contracted Visual Lure to re-brand his engagement and wedding photography studio. The branding package included a new logo, a business card design, a print ad and a new custom, responsive designed WordPress website and blog. The new website features a Pinterest style masonry portfolio with a pop-up slideshow and an infinite scrolling blog. We will also be providing search engine optimization (SEO) services as they were having a hard time getting their existing website to rank in the highly competitive “Miami wedding photographer” search results.

The new website is currently in the development stages and should launch later this month, so check back soon to see the new site. In the meantime, check out his current website at www.leonardovolturo.com.

Do you need help branding, or re-branding, your photography studio, if so, you have come to the right place. Give Visual Lure a call today at 618.407.9231 for a FREE branding consultation.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Learn more about our Word Press design, web design and Search Engine Optimization (SEO) services, and don’t forget to check out our web design portfolio.

New Logo and Identity Package for Iowa Photographer

Posted on May 9, 2014 by JUSTEN HONG

Visual Lure recently completed a new logo and identity package for Brune Photography, owned by Kathie Brune, one of the photographers we had the pleasure of meeting this year at Shutterfest. Kathie wanted a handwritten script used in the logo along with a set of wings. She also requested to use the color purple. Both the wings and the color purple had a deeper meaning for her and her family.

Below you can see the final logos, both vertical and horizontal options, and below that is the new identity package (letterhead, envelope and business card design).

Learn more about our logo and graphic design services and don’t forget to check out our logo design portfolio and graphic design portfolio.