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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Family Crest/Coat of Arms for the Broyles, a St. Louis Metro East Family

Posted on February 5, 2013 by JUSTEN HONG

Visual Lure was recently contracted to design a custom family crest/coat of arms for the Broyles, a St. Louis Metro East family. Using design elements taken from both sides of his family crests, plus adding new elements, we combined them to create a new custom coat of arms. Our client wanted the new crest to look centuries old, so we drew the entire crest by hand and kept that feel when we converted it into digital artwork.

Here is the initial sketch our client provided us:

 

logo design client sketch

…and here is my initial sketch:

family crest logo design my sketch

…and here is the final artwork with color, texture and shading:

St. Louis logo design for family crest

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design/Branding for St. Louis Area Roofing Company

Posted on November 27, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo and provide branding services for Performance Roofing, Inc., a locally owned and operated, St. Louis, MO roofing company that has been in business since 1976. They are a full service roofing company serving both residential and commercial properties in St. Louis, MO and the St. Louis Metro East, Illinois.  Below are our initial two logo designs along with a sample business card and truck decal layout. The first logo contains a red “P” for Performance and an overlapping roof line when combined with the red “P” creates the letter “R” for roofing.  The second logo creates both the letters “P” and “R” also and are placed on top of a shield.  The shield represents strength and protection, the two most important aspects of a quality roof.

St. Louis Logo Design for Performance Roofing, Inc.

One more logo design package option:

St Louis Logo Design for Roofing Company

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

UPDATE: Performance Roofing has selected their new logo and have started lettering their truck fleet. We are also in the process of a complete rebrand.  More updates to come.

Performance Roofing truck graphic wrap 1 Performance Roofing truck graphic wrap 2 Performance Roofing truck graphic wrap 3

Custom Christmas Card Design for St. Louis Area Engineering Firm

Posted on October 31, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design Thouvenot, Wade & Moerchen’s 2012 Christmas cards.  This will be the third year we’ve designed a custom illustration for their cards. This year’s card features a stocking stuffed with engineering related objects, including a ruler, compass, triangle, blue prints and a calculator that reads 2,012. The name tag on the stocking reads: To: Cybil N. Gineer, From: Santa.

 

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Logo Design for St. Louis Metro East Real Estate Company

Posted on September 21, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo for Prestigious Homes, a St. Louis Metro East real estate company with a focus on higher-end luxury homes. The logo directly below is the final design which features a column integrated into the letter P and below that are a couple other logo design options we provided.

(Our favorite logo design was the lion door knocker which we felt was a rich, regal, strong, memorable mark.)

logo design for St. Louis metro east real estate company

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Additional Graphic Design Services

Here are the design options we provided for their Coming Soon ads/postcards:

Prestigious Homes graphic design ad options

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Logos & Identity Design for Southern Illinois Agricultural Consulting Company & Insurance Agency

Posted on July 6, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design an identity package with two new logos, one for Lutz Agency, Inc., and the other for its sister company Agri-Business Services. The Lutz Agency is a full service insurance company that focuses on protecting farmers and agricultural entities, but also provides life, health, home and auto insurance to non-ag clientele. Since most of their clients are farmers, but not all, they wanted the new logo to reflect that, but in a subtle way as not to alienate their non-ag customers. Our solution was a crest/shield (representing protection) combined with fields on green and gold representing agriculture (the gold also represents sunlight).

As far as the new Agri-Business Services logo, they wanted it to be different, but complement the new Lutz logo, so we used the same colors, the same typeface, the same shield shape and slightly modified the field. To finish it off, we designed a simple custom farm illustration.

 

Lutz Agency & Agri-Business Services Logos

New Lutz Agency, Inc. & Agri-Business Services Logos

Lutz Agency & Agri-Business Services Identity Design

Lutz Agency & Agri-Business Services Identity Design

lutz & agri banner design

banner designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for St. Louis Area Software Developer

Posted on May 8, 2012 by JUSTEN HONG

Visual Lure recently wrapped up a logo design for RX for Print, a product created by a St. Louis area software developer. We were originally contracted to simply convert a typography based logo from Microsoft Word into vector artwork (and other electronic formats), but we ended up redesigning the entire logo.  The software tracks company’s/organization’s printers in order to conserve on printing cost and to track waste.  RX for Print really wanted to show that their software was “green”, so we came up with the logo design below. It features four droplets of ink that also create leaves. The droplets of ink of course represent printing and the leaves represent the “green” aspect of their software.

St. Louis software logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here is a sample of how we used the new logo in an introduction flyer:

St. Louis graphic design flyer

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