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Full Branding Package for Photography Company Featured on Creative Live

Posted on April 19, 2013 by JUSTEN HONG

As seen on Creative Live by Salvatore Cincotta

Salvatore Cincotta recently contracted Visual Lure to design a complete branding/identity package for one of his lucky on-screen viewers at Creative Live.  Gray Photography, soon to be Jeff & Jewels Photography, was the lucky viewer who received the gift.  Included was a new logo design, a stationary/identity package, and a custom WordPress website home page layout.  Sal also requested that we show our design process along the way.  Below you will see everything from initial logo design sketches to final home page design.

After our initial consultation with the client, they decided that “vintage” and “modern” were what they wanted their image to portray.  They wanted it to look high-end yet have a vintage charm, similar to their style of photography. They also wanted to stick with a black and white color theme, which is always a great color pallet for photographers. It allows the photography itself to really stand out.

Here are some of our initial logo design sketches:

logo design sketches for photography logo

Next, we took the sketches into the computer and developed the initial batch of logo design options.  Here are all the initial logos we provided the client:

initial photography logo design options we provided

Once we received feedback, we made a couple minor adjustments to three logos they selected.  Here they are:

photography logo design options down to three

The client loved all three and had a hard time deciding, but in the end, they selected the logo design at the bottom. Here is the final logo and stationary/identity package including fonts and patterns.

branding/identity design for photography/photographer

To wrap up the package, we designed a custom WordPress website home page layout.  Here it is:

photography WordPress web design home page comp

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Learn more about our Word Press design and web design services, and don’t forget to check out our web design portfolio.

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Family Crest/Coat of Arms for the Broyles, a St. Louis Metro East Family

Posted on February 5, 2013 by JUSTEN HONG

Visual Lure was recently contracted to design a custom family crest/coat of arms for the Broyles, a St. Louis Metro East family. Using design elements taken from both sides of his family crests, plus adding new elements, we combined them to create a new custom coat of arms. Our client wanted the new crest to look centuries old, so we drew the entire crest by hand and kept that feel when we converted it into digital artwork.

Here is the initial sketch our client provided us:

 

logo design client sketch

…and here is my initial sketch:

family crest logo design my sketch

…and here is the final artwork with color, texture and shading:

St. Louis logo design for family crest

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design/Branding for St. Louis Area Roofing Company

Posted on November 27, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo and provide branding services for Performance Roofing, Inc., a locally owned and operated, St. Louis, MO roofing company that has been in business since 1976. They are a full service roofing company serving both residential and commercial properties in St. Louis, MO and the St. Louis Metro East, Illinois.  Below are our initial two logo designs along with a sample business card and truck decal layout. The first logo contains a red “P” for Performance and an overlapping roof line when combined with the red “P” creates the letter “R” for roofing.  The second logo creates both the letters “P” and “R” also and are placed on top of a shield.  The shield represents strength and protection, the two most important aspects of a quality roof.

St. Louis Logo Design for Performance Roofing, Inc.

One more logo design package option:

St Louis Logo Design for Roofing Company

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

UPDATE: Performance Roofing has selected their new logo and have started lettering their truck fleet. We are also in the process of a complete rebrand.  More updates to come.

Performance Roofing truck graphic wrap 1 Performance Roofing truck graphic wrap 2 Performance Roofing truck graphic wrap 3

Custom Christmas Card Design for St. Louis Area Engineering Firm

Posted on October 31, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design Thouvenot, Wade & Moerchen’s 2012 Christmas cards.  This will be the third year we’ve designed a custom illustration for their cards. This year’s card features a stocking stuffed with engineering related objects, including a ruler, compass, triangle, blue prints and a calculator that reads 2,012. The name tag on the stocking reads: To: Cybil N. Gineer, From: Santa.

 

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Logo Design for St. Louis Metro East Real Estate Company

Posted on September 21, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo for Prestigious Homes, a St. Louis Metro East real estate company with a focus on higher-end luxury homes. The logo directly below is the final design which features a column integrated into the letter P and below that are a couple other logo design options we provided.

(Our favorite logo design was the lion door knocker which we felt was a rich, regal, strong, memorable mark.)

logo design for St. Louis metro east real estate company

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Additional Graphic Design Services

Here are the design options we provided for their Coming Soon ads/postcards:

Prestigious Homes graphic design ad options

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Logos & Identity Design for Southern Illinois Agricultural Consulting Company & Insurance Agency

Posted on July 6, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design an identity package with two new logos, one for Lutz Agency, Inc., and the other for its sister company Agri-Business Services. The Lutz Agency is a full service insurance company that focuses on protecting farmers and agricultural entities, but also provides life, health, home and auto insurance to non-ag clientele. Since most of their clients are farmers, but not all, they wanted the new logo to reflect that, but in a subtle way as not to alienate their non-ag customers. Our solution was a crest/shield (representing protection) combined with fields on green and gold representing agriculture (the gold also represents sunlight).

As far as the new Agri-Business Services logo, they wanted it to be different, but complement the new Lutz logo, so we used the same colors, the same typeface, the same shield shape and slightly modified the field. To finish it off, we designed a simple custom farm illustration.

 

Lutz Agency & Agri-Business Services Logos

New Lutz Agency, Inc. & Agri-Business Services Logos

Lutz Agency & Agri-Business Services Identity Design

Lutz Agency & Agri-Business Services Identity Design

lutz & agri banner design

banner designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

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