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Logo Design for Chicago, IL Photographers Jordan Imhoff Photography

Posted on August 12, 2013

Below is the new logo design and sample identity package for Jordan Imhoff Photography, a husband and wife team based out of Chicago, Illinois.ย  They shoot weddings, engagements, family portraits, high school seniors and more.

They were a pleasure to deal with, and the process of designing the logo went very smoothly because they knew the exact style/aesthetic they were looking for.ย  We were able to deliver the final logo with only two logo options and one round of revisions.

You can check out their website at jordanimhoffphotography.squarespace.com.

Chicago photography logo design for Jordan Imhoff

Learn more about our logo design services and donโ€™t forget to check out our logo design portfolio.

10 Year Anniversary Logo Design for St. Louis Parks & Rec. Department

Posted on July 15, 2013

Visual Lure was recently contracted by the City of Des Peres’ Department of Parks & Recreation to design a new 10 year anniversary logo for The Lodge Des Peres.ย  The Lodge is an indoor and outdoor aquatic facility with a fitness center, gymnasium and meeting rooms.

The Lodge provided us with the Parks & Rec logo, and The Lodge logo as seen below. During our discovery stage, we found the Des Peres crest, also show below to the right of the other two logos.ย  The Department requested that we include some of the elements in those logos into a couple of our proposed designs.ย  Below, you can see how we incorporated some of those components into our initial options.ย  In the circular logo below, we used the Des Peres crest shape for the anniversary shield and in the bottom right logo we used the tree from the Parks & Rec logo along with the Lodge illustration.

Check back soon to see which logo they select, and in the meantime, check out their website at www.TheLodgeDesPeres.com.

UPDATE:ย  The Lodge Des Peres selected the bottom left logo design option show below.

St. Louis logo design for The Lodge Des Peres

Learn more about our logo design services and donโ€™t forget to check out our logo design portfolio.

Photography Logo Design for Allen, Texas Photographers

Posted on June 21, 2013

Visual Lure recently completed a new logo design for Scott Yarberry Photography, a talented group of photographers in Allen, Texas.

The final logo (below) features a modern three-dimensional ribbon-like monogram complimented by a clean simple typeface.ย  Underneath the final logos are all the initial logo design options we provided.

We also provided the final logos in vertical formats, and alternative “solid, non-gradient” formats that can be used for applications like embroidery or embossing, where gradients can not be reproduced.

photography logo design for SYP

Learn more about our logo design services and donโ€™t forget to check out our logo design portfolio.

CD Packaging Design for U.S. Air Force Band of Mid-America

Posted on June 19, 2013

A while back, Visual Lure was contracted by the United States Air Force Band of Mid-America (stationed at Scott Air Force Base) to design CD packaging for a new album dedicated to Clifton Williams, a famous composer and Air Force veteran.ย  The CDs turned out beautiful and we finally got around to photographing them.ย  They were printed on a nice textured uncoated card stock with Clifton’s signature embossed and foil stamped on the cover.

The cover design features Clifton’s signature, a collage made from three different images and a subtle classic border.ย  The inside covers have an additional photograph of Clifton along with some of his sketches and doodles.

The initial goal was to create packaging that felt vintage, and classy, and we think we succeeded at both.

U.S. Air Force Band of Mid-America CD packaging design 1

U.S. Air Force Band of Mid-America CD packaging design 2

If you are looking for quality packaging design, whether youโ€™re in the St. Louis, MO, the St. Louis Metro East or anywhere else in the country, contact us today!

Learn more about our graphic design services and donโ€™t forget to check out our graphic design portfolio.

St. Louis Packaging Design for Automatic Toilet Bowl Cleaners

Posted on June 13, 2013

A St. Louis Metro East manufacturer of automatic toilet bowl cleaners recently contracted Visual Lure to design its new packaging. They haven’t decided on whether to use the name Bright Bowl or Brite Bowl, and they wanted to have packaging design options for both.ย  However, once they reviewed our initial design options, they may utilize both.

Of their two main competitors, one uses blue packaging and the other uses green. They wanted their product to look completely different so they didn’t want to uses either of those colors. They also wanted their product to appeal to their main target audience, women, so we decided to use the color purple.ย  Color studies and research have shown that women like it.

Below are the two packaging design options we provided.ย  Check back soon to see if they use one design or both.

St. Louis package design for brite/bright bowl

If you are looking for professional packaging design, whether you’re in the St. Louis, MO area or anywhere else in the country, contact Visual Lure today.

Learn more about our graphic design services and donโ€™t forget to check out our graphic design portfolio.

Logo Design for St. Louis Area Car Wash & Gas Station

Posted on June 6, 2013

Visual Lure was recently contracted to design a logo for Tidal Wave Car Wash, a new St. Louis area car wash and gas station currently in the planning stages.ย  The only creative direction we received from our client was that he wanted to use a tidal wave in the new logo. We came up with the initial batch of logos below, and underneath those you will find the final logo with and without a colored background.

The final logo features a tidal wave morphing into an automobile tire.ย  We think it is a pretty clever and memorable solution.

St. Louis logo design for Tidal Wave car wash gas station

Learn more about our logo design services and donโ€™t forget to check out our logo design portfolio.

Update: Check out the finish branding package ยป

Photography Logo Design for Dallas Fort Worth Photographer

Posted on

Kristian Kapon, a Dallas Fort Worth (Texas) photographer, contracted Visual Lure to design a new logo and custom WordPress website for his photography company.ย  We would say that more than 95% of the time we nail logos down on the first round of options, or at minimum, we get a strong starting point to work with. Well, this was one of the rare occasions where it took a couple of rounds to get one nailed down.ย  In our discovery stage, we always ask our clients to provide us with some sample logos they really like. Kristian provided us with a batch of logos that could have been broken down into two different styles, some where simple and clean and others were more dimension with effects, bevels and shadows.ย  Since most of the samples where clean and simple we explored those options, but what he really wanted was something with a little more “bling”.

Below are the initial logo design options we provided Kristian (he did somewhat like one), and below that are the second round of options. At the very bottom you will see the final logo design.ย  Even though we added the 3-D metallic effects, we feel the mark itself is very strong, a monogram featuring two overlapping “K”s.

Check back soon as we will be working on his new custom WordPress website.

photography logo design for KK, Dallas Fort Worth, Texas photographer

Learn more about our logo design services and donโ€™t forget to check out our logo design portfolio.