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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Photoshoot for Circle Of Concern Food Pantry

Posted on May 14, 2025 by JUSTEN HONG

Circle of Concern Food Pantry has been a valued client of ours for many years. Recently, they asked if we could capture new photos for their upcoming website and marketing materials. We were happy to donate our time to shoot and edit the images at no cost—our way of giving back to a truly impactful organization.

Circle of Concern serves families across four West St. Louis County school districts, as well as parts of Jefferson County, providing nutritious food and a wide range of support services to over 1,200 households each year.

If you’d like to support this incredible organization, visit circleofconcern.org to make a monetary donation, purchase items from their needs list on Amazon, Walmart, or Target, drop off food at their warehouse, or sign up to volunteer.

*We’re not a professional photography studio—but we do have a fancy camera and just enough Photoshop magic to fake it pretty well.


…and some new headshots of the staff:

Cost Effective Coffee Packaging for Multiple Blends & Flavors

Posted on January 8, 2025 by JUSTEN HONG

The Belted Cow approached Visual Lure seeking a cost-effective packaging solution for their in-house fresh-ground coffee, which featured multiple blends. Our team devised a creative and practical approach tailored to their needs.

We designed a single bag layout with a customizable section for the coffee name and a checklist of all their blends. The bags were printed by Roastar on an uncoated matte material, providing a premium yet understated look. To complete the customization, they simply use a pen or marker to write the coffee name and circle the appropriate blend.

This solution not only met their budget and functional requirements but also perfectly captured the essence of their small-town, personalized charm—reflecting exactly what The Belted Cow represents.

The design and aesthetic drew inspiration from the timeless charm of an old western supply store or trading post. This approach infuses the packaging with a sense of handcrafted authenticity and nostalgic appeal, evoking a connection to a bygone era.

Belted Cow coffee packaging

Ready to Elevate Your Coffee Packaging?

Visual Lure is a proud Certified Roastar Designer, partnering with the industry leader in custom coffee bag design. Roastar’s superior-quality bags offer unmatched versatility, perfect not only for coffee but also for a wide range of products—from food and snacks to health and beauty items.

Whether you’re crafting a personalized small-town vibe like The Belted Cow or need a standout design for your unique product line, Visual Lure delivers creative solutions that balance functionality, budget, and branding.

Let us help your packaging make an unforgettable impression. Contact us today to start your custom design journey!

Justen Hong Becomes Jury Member for DesignRush Awards

Posted on August 28, 2024 by JUSTEN HONG

Justen Hong DesignRush jury member

I was recently invited to serve as a jury member for the DesignRush Awards. DesignRush meticulously evaluates and shortlists outstanding designs across categories such as web design, logo design, print design, package design, and more. These shortlisted designs are then reviewed by the Design Awards Jury, which consists of seasoned industry experts with extensive experience in design, development, marketing, and advertising. Their role is to objectively assess each project, using their expertise to evaluate the quality and creativity of the work.

As jury members, we are presented with a shortlist of candidates in each design category and tasked with rating each submission on a scale of one to ten. The design that achieves the highest average score is honored with the prestigious Design Award.

In conjunction with my selection as a jury member, DesignRush conducted an interview with me. Here is an excerpt from that interview:

Justen Hong quotes from DesignRush jury interview

Click here to read the entire article »

 

Justen Hong Featured in VoyageSTL’s Most Inspiring Stories in St. Louis

Posted on July 15, 2024 by JUSTEN HONG

Justen Hong was recently featured in VoyageSTL’s “Most Inspiring Stories in St. Louis.” VoyageSTL aims to spotlight the amazing individuals who bring life and vibrancy to the St. Louis, MO area. The publication highlights incredible artists, creatives, entrepreneurs, and change-makers, celebrating their unique stories.

VoyageSTL is part of the LA-based Voyage Group of Magazines. Their mission is to promote small businesses, artists, creatives, and makers by providing a platform for these hidden gems to share their stories in their own words.

Justen Hong VoyageSTL interview

Click here to read the interview »

 

LogoLounge Features Justen Hong of Visual Lure

Posted on June 25, 2024 by JUSTEN HONG

Justen Hong Logo Lounge Center Stage Featured Artist

 

LogoLounge, the world’s premier logo design database and publication, has been featuring members in their Center Stage articles since 2016. Although the series paused in 2019, it recently made a comeback, and I am thrilled to be the third member highlighted this year. The interview delves into various topics, including my personal background, reasons for pursuing design, influences, design aesthetics, and more. I am truly honored to be recognized by such a respected industry resource. Feel free to read the entire article here:

https://www.logolounge.com/articles/center-stage-justen-hong

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