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Logo & Package Design for a St. Louis Supplements Company

Posted on November 10, 2016 by JUSTEN HONG

2nd Impact is a St. Louis, Missouri based supplement and nutrition company that produces a superior line of Whey Protein and Creatine products. They use the most expensive, highest grade ingredients to produce a premium line of supplements. They initially came to Visual Lure for a logo, and after completion of that, they immediately engaged us to design all their packaging. See the progression of the logo and packaging below.

2nd Impact provided the exact colors they wanted and requested a simple text-based logo. Here are the initial logo design options:

…and here is round 2 of the logo…

…and here are the final logos in both color and black and white:

Once the logo was completed we immediately went into designing the packaging as they wanted to get into production right away. Here are the first two design rounds of the package design:

…and here are all the final labels for their initial product line:

View the entire branding package here »

Click here to view our entire package design portfolio, or click here to learn more about our packaging design services.

For a package design quote, please call 618.407.9231 or email us at info@visuallure.com.

Package Design for Supplement Freeze Pops

Posted on October 14, 2016 by JUSTEN HONG

Visual Lure recently completed new packaging design for Amino Freeze Pops. Amino Freeze Pops are frozen treats for adult athletes and body builder that are packed with Electrolytes and BCAAs. Essentially, it is a frozen post-workout recovery drink. They provide a boost of energy, help with hydration, can increase stamina and aid in building muscle.

The old design featured icicle shapes that didn’t quite complement the logo/brand, and their attempt to visually highlight the Electrolytes and BCAAs fell short. The new design is much more cohesive and polished. Learn more about Amino at www.aminofreezepops.com.

The Power of a Hashtag

Are you using #hashtags in your social media strategy? If not, you should be, because you never know who will find you when you do. Landing this project is a great example of the power of a hashtag. Here’s the story: We recently completed new packaging design for 2nd Impact, a new supplement company based out of St. Louis, MO. We had just finished some of their designs and we posted them on our Visual Lure Instagram account. When we posted the images, we used the following hashtags: #PackagingDesign, #PackageDesign, #SupplementLabelDesign and #SupplementBrand. Within 30 minutes Amino Freeze Pops had followed us on Instagram, and we were having a conversation over the phone. We think that’s both crazy and amazing! A company based out of Boynton Beach, Florida, a company we would never have run into, is now a client all due to a hashtag.

Amino Freeze Pops Packaging

Our Packaging Design Services

Learn more about our package design services, or click here to view our packaging design portfolio »