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Letterpress Business Cards for Salvatore Cincotta Photography

Posted on March 13, 2010

Salvatore Cincotta Photography came to us to design their new business cards. They wanted something different, high-end, something that would stand out from your average business card, so here is what we came up with.ย  The cards will be letterpress printed on extra-heavy, uncoated, black paper with silver ink and a spot gloss varnish.

Salvatore Cincotta Photography Letterpress Business Cards

Goshen Education Consulting Logo & Identity Design

Posted on

Here is the final logo design and identity package for Goshen Education Consulting. The logo mark is made out of overlapping books which form a star and a flower. The star represents guidance and enlightenment, and the flower represents growth.

Goshen Education Logo & Identity Design

Goshen Education Logo & Identity Design

Below are the other two logo design options we provided. In our discovery stage, the owner mentioned he had used the lighthouse as a symbol in the past and wanted to explore that option, so we came up with the logo on the left, which is a lighthouse combined with a Greek column. The column represents the educational industry, and the lighthouse represents the company and how it “guides” educational institutions to โ€œenlightenmentโ€ through consulting.ย  The logo design option on the right is simply a book with a bookmark, that when combined, forms the letter “G” for Goshen.

Unused Goshen Logo Design Options

Unused Goshen Logo Design Options

Complete Rebrand for a St. Louis Metro East Photography Studio

Posted on March 11, 2010

Visual Lure is in the process of completely rebranding a St. Louis Metro East photography studio.ย  The name of the company is, or should we say was, Country Photos. The first thing we did was recommended a name change. We believed the name Country Photos could possibly turn off some potential clients with notions of rural imagery. The owner still wanted to keep the rural/rustic vibe but simply appeal to a large audience, so we recommended numerous names and decided on Woodlands Photography. Design services will include: logo design, identity design, website design, packaging, direct mail and more.ย  As usual, here is a little sneak peek. It is our proposed website design (with a proposed logo design too):

proposed Woodlands Photography website design

proposed Woodlands Photography website design

Proposed Web Design, Look 2

Second Proposed Web Design

second proposed web design option