Visual Lure was recently contracted to design a logo for Tony Calarco, a very talented New York based photographer and owner of Tony Calarco Photography. He wanted to start building a fashionable, modern, high-end looking brand, so in the development of the new look we explored multiple sans-serif and script style typefaces. In the end, we went with a unique customized sans-serif type. We also created a complementary icon that he can use as a watermark, in background images, etc.
We are currently in the planning stages of redesigning his website, but feel free to check out his photography at www.tonycalarco.com.
Check back soon for news about his new website design.
…and here are our proposed comps for their new website design: