OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Design for Marion, IL Chiropractic Office

Posted on April 11, 2013 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo for Galt Chiropractic, a Marion IL chiropractor. The client requested a modern, typography-based logo with some sort of graphic element/embellishment. We used a strong sans-serif typeface to make the logo feel modern and we added a wavy curve to soften it up and to fulfill the request for a graphic embellishment. Not only does the wavy accent soften the logo, it also mimics the spine’s curvature when an individual is lying down – as a patient would do in a chiropractor’s office. Below is the final logo design, in a vertical and horizontal format, along with a sample business card and letterhead.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logos & Identity Design for Southern Illinois Agricultural Consulting Company & Insurance Agency

Posted on July 6, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design an identity package with two new logos, one for Lutz Agency, Inc., and the other for its sister company Agri-Business Services. The Lutz Agency is a full service insurance company that focuses on protecting farmers and agricultural entities, but also provides life, health, home and auto insurance to non-ag clientele. Since most of their clients are farmers, but not all, they wanted the new logo to reflect that, but in a subtle way as not to alienate their non-ag customers. Our solution was a crest/shield (representing protection) combined with fields on green and gold representing agriculture (the gold also represents sunlight).

As far as the new Agri-Business Services logo, they wanted it to be different, but complement the new Lutz logo, so we used the same colors, the same typeface, the same shield shape and slightly modified the field. To finish it off, we designed a simple custom farm illustration.

New Lutz Agency, Inc. & Agri-Business Services Logos

Lutz Agency & Agri-Business Services Identity Design

banner designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design & Identity Package for a St. Louis Metro East Psychiatry Office

Posted on June 22, 2010 by JUSTEN HONG

Visual Lure recently designed the logo and identity package for Psychiatric Services of Southern Illinois, a St. Louis Metro East Psychiatry Office. The logo depicts the silhouette of a human head and the brain is represented by a tree. The tree represents health and growth. Here is the logo design along with the identity package: