Visual Lure was recently contracted to design a new logo for Galt Chiropractic, a Marion IL chiropractor. The client requested a modern, typography-based logo with some sort of graphic element/embellishment. We used a strong sans-serif typeface to make the logo feel modern and we added a wavy curve to soften it up and to fulfill the request for a graphic embellishment. Not only does the wavy accent soften the logo, it also mimics the spine’s curvature when an individual is lying down – as a patient would do in a chiropractor’s office. Below is the final logo design, in a vertical and horizontal format, along with a sample business card and letterhead.