Visual Lure was recently contracted to design a logo for Tidal Wave Car Wash, a new St. Louis area car wash and gas station currently in the planning stages. The only creative direction we received from our client was that he wanted to use a tidal wave in the new logo. We came up with the initial batch of logos below, and underneath those you will find the final logo with and without a colored background.
The final logo features a tidal wave morphing into an automobile tire. We think it is a pretty clever and memorable solution.