Some of our clients have no idea what direction they want to go in when starting to build a new brand, while others have done their research and know exactly what they want. In the case of Joe and Robin Harbison, a husband and wife wedding photography team out of Denver, CO, they pretty much knew exactly where they wanted to go with their new brand. They had color palettes already selected and samples of logos they liked. They were leaning towards a circle logo that incorporated mountains and weddings as they prefer to shoot mountain weddings.
Below is the final logo along with a sample identity package to show how they can start building their visual brand.