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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Design Upgrade for St. Louis Metro East Trucking, Construction & Excavating Company

Posted on February 4, 2011

We run into logo design inconsistencies all the time.  Companies that have multiple versions of their logo, versions using different colors, different fonts, etc.  Sometimes the logo has been created by a designer, or recreated by a “shirt or sign guy”, lacking the skills and attention to detail needed to properly and professionally convert it.  This can lead to having a different logo on the company’s letterhead than they have on their trucks or even their business cards.  These inconsistencies can have a negative impact on your image and brand. Anyway, in the process of designing a new website, we recently updated, cleaned-up and modernized the logo below.  While staying true to the original logo, we strengthened it by bolding and enlarging the now cleaned-up font, we integrated the road so it doesn’t look like a separate design element, and we italicized it to add movement and motion. If you would like to upgrade your identity or logo give us a call at 618-407-9231 or email us at info@visuallure.com.  Learn more about our logo design services and check out our logo design portfolio.

Petroff Logo Design, Before and After

Petroff Logo Design, Before and After

Logo Design for St. Louis Metro East Excavating Company

Posted on January 14, 2011

Visual Lure was just contracted for a logo design and a website design for an O’Fallon, IL based excavating and landscaping company.  The company, Level It Excavating, specializes in sports fields, drainage, landscaping and all other excavating services.  Here are our initial logo design options.  We will post the final logo when it is complete.


initial logo design options for Level It Excavating

Getting closer with a couple more logo design options:

logo design Level It Excavating

couple more logo design options

…and the final logo design:

Level It excavating logo design

final logo design

Learn more about our logo design services…

Logo Design for a St. Louis MO Donut Shop & Café

Posted on September 16, 2010

The Sultry Donut, a donut shop and café coming to Soulard, engaged Visual Lure to design it new logo.  They wanted the new logo design to have a vintage look and feel, since their plan is to have a classic café atmosphere with pinup style waitresses. So we used muted colors, vintage motifs and retro looking fonts to fulfill the clients wishes.  The logos below are what we came up with.  The chosen logo design is the large one on the top with the red headed pinup girl.

Sultry Donut Logo Design

Sultry Donut Logo Design