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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Design Rush Awards Visual Lure’s Lucky Mutt Logo with a Best Logo Design Award

Posted on October 4, 2021 by JUSTEN HONG

Visual Lure is proud to announce that their Lucky Mutt logo has been awarded with a Design Rush Best Logo Design Award and featured in 23 Best Logo Designs that Inspire Consumer Trust and Engagement

The Design Rush Awards Program issues monthly recognition of the best designs across categories, providing expert analysis and commentary on the recognized designs to inspire further creation and innovation.

Awards are based on six main criteria:

Impact: Does the design trigger an immediate response? Does it capture and retain attention?
Creative solutions: Does the design feature creative design solutions? Does the design, or its elements, offer a new perspective or take an innovative approach to the use of techniques, tools, design concepts and materials?
Functionality: Is the design useful? (How) Does it achieve its purpose? Does it facilitate and contribute to users’ experience?
Execution: Does the design reflect meticulous execution? Is it detail-oriented?
Branding: Does the design reflect the brand it represents?

Click here to read the article: 23 Best Logo Designs that Inspire Consumer Trust and Engagement »

Visual Lure Celebrates Its 20th Anniversary

Posted on June 17, 2021 by JUSTEN HONG

In this year 2021, Visual Lure® celebrates its 20th anniversary. In an industry where designers and design firms come and go – we think 20 years is something to be proud of. I would like to personally thank all our clients, past and present, who’ve made it possible for me to do what I love for a living.

Helping entrepreneurs and small businesses succeed has always been my passion, and I believe generating results for our clients is what has kept us in business for so long. Thank you again. We hope we can make it 20 more!

God bless,
Justen Hong
Visual Lure Founder/Owner & Professional Eye-Catcher

Visual Lure Announced as a 2021 Local Excellence Award Winner by UpCity!

Posted on May 17, 2021 by JUSTEN HONG

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the Visual Lure team has been recognized as one of the top B2B service providers of 2021 in the St. Louis area by UpCity!

Founded in 2001, Visual Lure is a full-service design firm with a strong focus on branding and marketing. We pride ourselves on our personalized service and our knack for elevating the small details that make each of our clients unique. Our logo design work is consistently being published in the most prestigious logo books, we have won numerous awards for our web design and development work, and our graphic design services are second to none. Thank you to the UpCity team and our Visual Lure customers over the years for this tremendous award and honor.

Heidi Sullivan, SVP of Product and Marketing at UpCity, had this to say about Visual Lure:

“Visual Lure’s personalized service, attention to detail, and commitment to generating real results make them stand out from the crowd and truly resonate with their audiences. Congratulations to Visual Lure on receiving the UpCity Local Excellence Award.”

– Heidi Sullivan
SVP of Product & Marketing

This recognition has been driven in large part by our 5-star review rating on UpCity.

Design Process for a Golf Coaching Logo

Posted on October 26, 2020 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for Coaching GOATS, a passionate St. Louis Metro East golf coach. This blog post is about our logo design process on this project.

The client initially asked for feedback on the logo he had (seen below). Our feedback was that the goat felt a little creepy and looked like clip art, and the typography came off as generic. There was also no reference to golf – which we felt was important.

Here were our initial options we presented to our client – along with a description of the concept and process.

LOGO OPTION 1:

This logo features a goat silhouette with little detail for simplicity and the ability to be used at small sizes. The goat is holding a golf flag with a CG monogram. The CG monogram also creates a circular motion with an arrow that represents a golf swing. The aesthetic of this logo was inspired by upscale country clubs. Sample lockups also shown below both on a white and dark background along with a golf ball mockup.

LOGO OPTION 2:

This logo features a simple line drawing of a goat head with a body that also make a golf ball. The look of this logo was inspired by premier golf course logos.

LOGO OPTION 3:

This logo features a “CG” monogram. Integrated into the logo is a C, a G, and a golf ball in the negative space. The “G” also creates a circular motion with an arrow that mimics a golf swing. This aesthetic was inspired by modern sports and golf club logos.

…And the Chosen Logo is:

Click here to see the entire branding package »

Want to see more of our logo design work? Click here to view our logo design portfolio, or click here to view some of our branding projects.

Signage & Environmental Graphics for New Artur Express Headquarters

Posted on September 1, 2020 by JUSTEN HONG

Visual Lure had the pleasure of designing all the signage and environmental graphics for the new Artur Express headquarters in Hazelwood, Missouri. Artur is a longtime client and one of the fastest growing logistics/transportation companies in the United States (recently making Inc. 5000’s Fastest Growing Private Companies for 2020, ranking no. 4,419 with three-year revenue growth of 73%).

Visual Lure designed all the signage and Designery of St. Louis fabricated and installed it. We also designed the vinyl and glass graphics which were installed by Artur’s in-house vinyl team. See all the photos of their new HQ below (photography by Visual Lure).

Exterior Logo Signage:

The Welcome Sign

Since Artur Express is a logistics/transportation company, Visual Lure thought what better way to welcome visitors to their new headquarters than with a Welcome Highway Sign. We came up with this concept and installation direction.

…we then carried this theme throughout the building with directional signage – adding a custom Interstate Artur Badge. See more samples below:

The Trailer Wall:

We made one of their main focus/high traffic walls look like one of Artur’s actual semi trailers:

Glass Vinyl Graphics:

The new headquarters has multiple meeting rooms so they named them all after large U.S. cities. For semi-privacy, and identifying the names, we designed vinyl for all the glass walls.

Misc. Signage & Graphics:

Artur’s new headquarters turned out AWESOME!!! We couldn’t be any happier with how everything came together. It has been amazing watching this company grow and it’s been our pleasure helping them along the way.

View more branding work we’ve done for Artur »

6 Visual Lure Logos Selected for LogoLounge 12

Posted on August 25, 2020 by JUSTEN HONG

Getting this email never gets old:

Visual Lure logos have once again been selected to be published in LogoLounge. Book 12 this time around. With these logos, our total number of winning marks in LogoLounge books is 43 – in 9 different publications. Entries for this book included 43,000 submissions from over 60 countries worldwide. 3,000 were selected for the new book with 731 winning logo designers. To say we are honored is an understatement as LogoLounge is without a doubt the WORLD’S GREATEST logo library and one of the most prestigious logo publication around.

“Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logos to represent the best of the best.” – LogoLounge

This year’s judges included: Dan Janssen, Mackey Saturday, Veronica Fuerte, Chris Do, Jonathan Rudolph, Justin Ahrens, Szende Brassai, Tamari Chabukiani, Bruno Campos and Eddie Lobanovskiy.

Our Winning Logos:

Want to see more of our logo design work? Click here to view our logo design portfolio, or click here to view some of our branding projects.

LogoLounge Book 12 Submissions

Posted on June 2, 2020 by JUSTEN HONG

Logo & branding projects account for a large portion of our work, and logos – without a doubt – are one of our favorite types of projects to work on. It is not uncommon for us to design hundreds of logos in a year. This year we submitted around 700 logos into LogoLounge, one of the world’s largest logo databases and BEST logo books available.

Below is a handful of our favorite logos we submitted for LogoLounge Book 12. All showcase our belief that logos should be concept-based, visually pleasing, memorable, clever if possible, and reflect the audience it is intended for.

We can’t wait to see if any of them make the book, and good luck to all fellow designer who also submitted.

OUR BLOG

CATEGORIES:

Visual Lure is proud to announce that their Lucky Mutt logo has been awarded with a Design Rush Best Logo Design Award and featured in 23 Best Logo Designs that Inspire Consumer Trust and Engagement

Awards are based on six main criteria:

Heidi Sullivan, SVP of Product and Marketing at UpCity, had this to say about Visual Lure:

Visual Lure was recently contracted to design a logo for Coaching GOATS, a passionate St. Louis Metro East golf coach. This blog post is about our logo design process on this project.

Here were our initial options we presented to our client – along with a description of the concept and process.

LOGO OPTION 1:

LOGO OPTION 2:

LOGO OPTION 3:

…And the Chosen Logo is:

Exterior Logo Signage:

The Welcome Sign

The Trailer Wall:

Glass Vinyl Graphics:

Misc. Signage & Graphics:

Getting this email never gets old:

Our Winning Logos: