Visual Lure's Logo Design & Branding Blog Post

Logo Design for St. Louis Based Railroad Company

Posted on July 12, 2011 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for Toledo Junction Railroad, a St. Louis, MO based company. Below are a couple of our proposed logo design options. The top logo is a simple slab-serif T placed on a shield with a hard cast shadow and a slight bevel to give it some additional depth. If feels industrial, strong and reliable which we feel is perfect for a railroad company. The other two logos represent railway junctions, both creating the letters T and J, for Toledo and Junction.

Check back soon to see which logo our client chooses.

proposed logo design options

Logo Design for Educational Website Focused on Exercise, Diet, Weight Loss & Health

Posted on June 2, 2011 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for an online “Nutrition University” that educates users how to loss weight, the healthy way, based on exercise, diet and nutrition. They wanted a logo that resembled a university seal or crest, so we replaced the book, flame and candle icons that you would typically see on a university crest, and replaced them with a person running (symbolizing exercise), eating utensils (symbolizing diet & nutrition), a scale with an arrow moving backwards (symbolizing weight loss) and a heart (symbolizing good health). Showcased below are the crest, the crest rendered to look like it was made out of copper and an optional horizontal format.

Logo Design for a St. Louis, MO based Investigation/Intelligence Company

Posted on by JUSTEN HONG

Visual Lure was recently contracted to rebrand a St. Louis, MO based investigation/intelligence company. They wanted a clean corporate image/logo, and below are some of the designs we came up with. The logo design on the top is the chosen one, and the logos below that were some of our other concepts. The chosen logo is a three dimensional stone, that also creates a step, and the letter “C”. One thing we love about it, is if you stare at it, it will actually change from the letter “C” to a couple different dimensions of the stone/step. This really makes you “investigate” the logo and look at it from other perspectives, which is what their business is all about. We are currently working on their identity design package, which we will add soon, so come back to check it out.

chosen logo design plus a couple unused options

…and the identity package:

identity package

Logo Design for St. Louis Area Photography Company

Posted on May 2, 2011 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for a St. Louis Metro East photography company. During our initial design consultation they asked for some type of hand scripted font. With this direction, we came up with the logo on the left. We believe it is unique, personable and friendly, which we feel is perfect for a photography business. This was the final logo they ended up going with. The “nine flashes” logo on the right was another option we came up with while brainstorming/sketching. It was not chosen, but we figured we’d show it anyway, for those who like to see some of our other solutions.

logo design options

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for a St. Louis Logistics Company

Posted on March 16, 2011 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for a St. Louis logistics company called SheerTrans Solutions. The top logo (show below) is the final logo with a couple other unused logo design options (underneath it). The final logo creates a path/road/track (which symbolizes logistics & transportation), an infinity symbol (which represents constant & continuing service) and the letter “S”. We find that logos with multiple meanings make for strong, memorable marks (which is what a quality logo should be).

…and here is our proposed identity design:

Two More Visual Lure logos to be published in new Logo Lounge Book

Posted on February 28, 2011 by JUSTEN HONG

Visual Lure is honored to have two logos selected to be published in the prestigious Logo Lounge Master Library Book Series. Our SportsWanted.com and Morels Catering logos were selected and will be published in Logo Lounge’s new Typography and Enclosures book. This is our fifth and sixth logo, and the third Logo Lounge book we will be featured in.

selected logos to be published in Logo Lounge

Logo Design Upgrade for St. Louis Metro East Trucking, Construction & Excavating Company

Posted on February 4, 2011 by JUSTEN HONG

We run into logo design inconsistencies all the time. Companies that have multiple versions of their logo, versions using different colors, different fonts, etc. Sometimes the logo has been created by a designer, or recreated by a “shirt or sign guy”, lacking the skills and attention to detail needed to properly and professionally convert it. This can lead to having a different logo on the company’s letterhead than they have on their trucks or even their business cards. These inconsistencies can have a negative impact on your image and brand. Anyway, in the process of designing a new website, we recently updated, cleaned-up and modernized the logo below. While staying true to the original logo, we strengthened it by bolding and enlarging the now cleaned-up font, we integrated the road so it doesn’t look like a separate design element, and we italicized it to add movement and motion. If you would like to upgrade your identity or logo give us a call at 618-407-9231 or email us at info@visuallure.com. Learn more about our logo design services and check out our logo design portfolio.

Petroff Logo Design, Before and After

OUR BLOG

CATEGORIES: