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Logo, Identity & Packaging Design for St. Louis Metro East Photographer

Posted on May 6, 2014 by JUSTEN HONG

Niche Photography, a St. Louis Metro East photography studio owned by the talented Chad Keffer, recently came to Visual Lure to help re-brand his company.  Niche main focus is on engagement and wedding photography but they have recently been dabbling into baby and children’s photography too.

Chad’s old logo consisted of a common handwritten script that seemed a little generic. He wanted his new logo to feel rich and upscale.  During our creative brief we asked Chad to provide us with sample logos that he really liked. Many of the samples he provided us were very ornate, so we decided to head in that direction.

Below is the final logo, the final letterhead system and initial packaging options, which we are currently working on.  We may also be designing Niche a new website, so check back soon to see how we start to visually pull his entire brand together.  In the meantime, check Niche out at niche-photography.com, or facebook.com/NichePhotographySTL.

Niche-logo-package-design

Learn more about our logo and graphic design services and don’t forget to check out our logo design portfolio and graphic design portfolio.

On a side note, Niche recently photographed my son Benjamin.  Here is my favorite photo from that session:

benjamin photography

Complete Branding Package for St. Louis Semi-Truck Leasing Company

Posted on May 5, 2014 by JUSTEN HONG

Visual Lure recently completed a branding package for Profit Leasing, a St. Louis, MO semi-trailer truck leasing company.  The owners wanted the logo design to have an icon of some sort that represented money and profit.  The logo we designed consists of a wing that was inspired by a fan of hundred dollar bills.  The wing represents speed and motion for logistics and the fanned hundred dollar bills represents money and profit.

Below you can see both the vertical and horizontal logos, the truck graphics, pocket folders, sample inserts and one of their new posters/ads.

ProfitLeasingBlog

Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.

New Website Design for a Colorado WordPress Web Developer

Posted on March 24, 2014 by JUSTEN HONG

Visual Lure is currently in the process of designing a new website for Mr. WordPress, a Colorado based web developer that specializes in fast-loading, SEO friendly and W3C compliant custom WordPress themes and plugins.  We will be providing design-only services on this project as our client will develop the new website himself.

Mr. WordPress wanted his new website to be simple, clean and easily converted into a responsive design.  We feel our initial home page design (seen below) meets all of his requirements.

Check back for updates and the official launch of the new website design.

 

wordpress web design for colorado developer

Learn more about our logo design and web design services and don’t forget to check out our logo design portfolio and web design portfolio.

Visual Lure Rebrands a St. Louis, MO Hospital/Medical Center

Posted on March 20, 2014 by JUSTEN HONG

Visual Lure, in collaboration with Cohesion, recently helped St. Anthony’s Medical Center with a new logo design and slight re-brand.

Cohesion is a strong strategy-based St. Louis, MO marketing and branding agency, and St. Anthony’s Medical Center is a faith-based hospital organization that serves the residents in south St. Louis County and several counties in southwest Illinois.

We initially started the project looking to completely re-brand the hospital with an all new logo, but in the process they decided they just wanted to update their existing logo.  Below is their old original logo and below that is the new one.  Staying true to the two-tone blue color palette, the cross and the “swoosh”, we modernized their old logo design bringing it up-to-date.

Below the logos, you can see the new identity package (business card, letterhead and envelope), a micro-site for their emergency room and a couple pages from their new graphic standards guide.

At the very bottom is our favorite unselected logo design that we initially proposed.  This logo features a medical cross combined with a religious cross representing both faith and medicine which is the core of who they are.

St Louis hospital logo design and branding

Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.

Logo Design for a Photographer in the Netherlands

Posted on December 26, 2013 by JUSTEN HONG

Richard Baltus, a talented photographer from Gelderland, Netherlands, hired Visual Lure to design a new logo for his photography studio, Richard Baltus Fotografie. After reviewing the project brief and the logos he was attracted to, we decided to create a monogram-based logo.  Below are three unselected monograms we designed along with a script option we liked, and below that is the final logo; a clean modern monogram with the letters R and B integrated together.

photographers logo design for Richard Baltus fotographie

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for Atlanta Based Photographer

Posted on November 22, 2013 by JUSTEN HONG

We are in the midst of wrapping up a new logo for Traci Reid, an Altanta, GA based photographer.  When we received her signed agreement for the project, we were immediately drawn to her signature and we decided to create a custom hand lettered logo inspired by it.  We modified it to make it more legible, as her ‘T” kind of looks like a “J” and her “R” was a little hard to read.  You can see both the logo and her actual signature below. Underneath that is her final logo with a sample color palette utilizing her favorite color purple.

Traci was having a hard time deciding between these two logos, so we asked her if she wanted her brand to be more friendly, personal and approachable or more modern, fashionable and luxurious. She decided on the later, so the more contemporary logo won.

traci reid photography logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

New Logo and Identity Package for Gabrielle Hunt Photography

Posted on November 15, 2013 by JUSTEN HONG

Gabrielle Hunt Photography, a photography studio based out of Issaquah, WA, recently hired Visual Lure to design a new logo and identity package. They requested that the new logo be clean, simple and modern. You can see the new logo and identity package below, along with our favorite logo that was not selected. It is a monogram that creates both the letter”G” and the letter “H”.

If you are a photographer, or any type of business owner, and you are looking to brand or re-brand your company – contact us today!  We would love to learn more about you and your company and then design a logo and brand that reflects it properly.

gabrielle hunt photography logo

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

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