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Visual Lure Named as a Top St. Louis Web Design Agency by UpCity

Posted on October 3, 2016

Top St. Louis web design agency

Earlier this year Visual Lure was named as one of The Best Web Designers in St. Louis by Expertise.com. Today we are proud to announce that another organization has honored Visual Lure. UpCity has named Visual Lure a Top Local St. Louis Web Design Agency for 2016. The criteria was based on how well the company represents itself online; from the user experience of the company’s website, to their social media presence and prominence in organic search results.

What Does This Mean?

UpCity’s Top Local Agency marketplace is a resource designed to connect small and medium sized local businesses with high-quality digital marketing service providers in their local area, allowing business owners to get the services they need quickly, from a service provider they can trust. The UpCity team independently reviews agencies across North America to determine the best service providers in each local market, ensuring that no matter where you are, great digital marketing services are never more than a click away.

About UpCity

UpCity provides a comprehensive local inbound marketing platform to help digital marketing agencies scale SEO, local and social marketing services. The UpCity platform serves as a single operating system that includes robust project management, sales tools, reporting, and can be fully white labeled to streamline client engagements from onboarding to ongoing engagement. UpCity, a venture capital-backed business based in Chicago, was founded in 2009. Learn more at www.upcity.com.

Visual Lure’s Web Design Services

Call us at 618.407.9231, email us at info@visuallure.com or click here to learn more about our web design services »


Holly Ireland Photography Website Redesign

Posted on September 11, 2016

New Holly Ireland Photography WordPress Website

Visual Lure is proud to announce the redesign and relaunch of a new custom WordPress website for Holly Ireland Photography. Holly is our favorite San Diego photographer who specializes in engagement, wedding, family, high school senior and dance photography. Even though we designed Holly’s old site, it had become dated by how it was coded and the load times had become subpar. The new site loads quickly and the code is now much cleaner. We have already seen a huge spike in search engine rankings since the relaunch, which was one of the main reasons for the redesign.

The old website ranked organically on page 3 or 4 of Google for “San Diego family photographer”, and since the redesign, you can now see it on the middle of page 1.  The new site ranks #2 on the first page for “San Diego senior photographers” and any variation of that search phrase. (I would consider this #1 on page 1 as the first organic listing is Yelp). One of Holly’s passions is dance photography and if you search “San Diego dance photographers” you will not only see that her site ranks #1 on the first page, but also #2 and #3. Lastly, we saw a huge improvement on her rankings for “San Diego wedding photographer”. Her old site bounced between pages 4 and 5, and the new site has been bouncing between pages 2 and 3.

From a design and development standpoint, the new website features a masonry collage on the home page with a cool hover effect, a sticky header for more user friendly and convenient navigation, a custom animated testimonials widget, fast loading masonry photo galleries and a quick loading blog landing page. On a responsive level, the new website renders much better on tablets and smart phones.

Lastly, we would like to congratulate Holly on being named San Diego’s Top Wedding Photographer by San Diego’s A-List. This was no small feat as there were over 160 photographers in the running. Even more impressive was that there were over 45,000 votes cast. Again, kudos to Holly Ireland Photography (and her husband Bruce) for being ranked #1!

Learn more about our Search Engine Optimization/SEO and custom WordPress web design services.

Justen Hong to be New St. Louis AIGA Website & Interactive Chair

Posted on June 16, 2016

Justen Hong St. Louis AIGA Website & Interactive Chair

Justen Hong, the owner and Head Eye-Catcher™ of Visual Lure, recently decided to get more involved with the St. Louis design community, in particular, its local AIGA chapter. He was recently nominated and confirmed to be the new Website & Interactive Chair. The Chair is responsible for the direction of the local St. Louis AIGA website. The chair works closely with each board member as a liaison to gather information to be published on the web. The chair also works with the national office in regards to the local site.

Justen looks forward to working with the other board members to help inform and motivate other designers to get more involved in this great organization.

The AIGA’s mission is to advance design as a professional craft. With over 70 chapters and 25,000 members, it is the oldest and largest professional membership organization for design. The organization defines global standards and ethical practices, helps guide design education, enhances professional development and helps designers connect with one another.


Visit the St. Louis AIGA website »


Visual Lure Completes New WordPress Website for EWR Architects

Posted on June 15, 2016

Responsive designs for St. Louis Metro East Architect WordPress website

EWR Architects is an award-winning architectural firm located in Fairview Heights, Illinois. They specialize in architecture, interiors and planning, and serve the greater St. Louis Metro East area – along with most of Southern Illinois. Their services cover all commercial architecture with extensive experience in office, educational, healthcare, recreational, housing, civil/municipal and industrial.

The new website was built in WordPress utilizing a fully custom, responsive designed theme. The theme includes a high-performance home page slideshow, an easy to use column system, a fully integrated news blog, a sticky navigation sidebar, a sliding testimonials widget, and a custom admin section where EWR’s staff can easily maintain their markets and projects. We customized this section so all EWR has to do is: log into the admin section, go to the custom projects tab, then add, edit or remove their projects. This system is setup so easy all they need to do is: 1. press the add a new project button 2. select the market it goes under 3. add a title and description 4. select a featured image 5. press an “add gallery button”, then drag and drop their images in (The images automatically create a custom slideshow) 6. and press update. The project is then automatically added to their portfolio.

EWR website design custom projects page

Visual Lure completed this website in collaboration with of Cindy Sorgea, a very talented PR specialist and copywriter. She was in charge of project management and content creation. We handled everything on the design and development side.


Visit EWR Architects


Learn more about Visual Lure’s web design services »


Branding Package for a Tampa, Florida Photography Studio

Posted on June 4, 2016

Donnie Jones Photography is a Tampa, Florida photography studio that specializes in weddings, engagements, high school senior portraits and maternity photography. Donnie is a very talented photographer and someone who understands the importance of building a brand and doing everything right the first time around. He is pretty much our ideal client and we can’t wait to see his success.

Donnie Jones Photography came to Visual Lure wanting a luxury, high-end looking branding package, and we’re confident that we delivered. It started with the logo which features an integrated DJ monogram along with a logo for his premier Gold Collection. We then designed an identity package which included business cards, letterhead and envelopes. We finished everything off with a fully-custom, responsive, fast-loading, easy to maintain WordPress website. The website features a large random loading image on the home page, a fully integrated blog, a sticky header, masonry light box photo galleries and subtle CSS animation effect that give the site a sense of elegance and sophistication.



Tampa, Florida wedding photographer Donnie Jones


Visit Donnie Jones Photography


Learn more about Visual Lure’s logo design & branding or web design services »


New Website for St. Louis’ Leading Hormone Therapy Center

Posted on May 20, 2016


Dr. Kathy Maupin, the medical director and founder of BioBalance Health, is the most experienced hormone doctor in the greater St. Louis metropolitan area. She has locations in St. Louis, Kansas City, and an affiliate in Pasadena, CA. Kathy and her team specialize in bioidentical hormone replacement pellet therapy for both women and men.

A couple months ago, BioBalance contracted Visual Lure to help improve their online presence. Even though their old website was built responsively, and in WordPress, it wasn’t well organized or logically structured. The procedure to sign up as a new patient was daunting and there was a large drop off of web traffic on their sign up pages. We believed this was caused by potential patients giving up due to the arduous path of filling out forms to become a new patient.

BioBalance website re-design resultsAfter a full analysis of their old website, we restructured the navigation and sitemap, reorganized a ton of information, and streamlined their new patient sign up flow. Our suspicions were confirmed the month after the new site went live as we saw double the amount of new patient forms being submitted. What’s even more impressive is that BioBalance Health has seen an approximate 25% increase in new patients since the site has gone live. Considering that some people are not even candidates for this type of therapy, these are outstanding results. It just goes to show how powerful of an impact a well-designed, user-friendly website can have.

The new responsive website was built in WordPress and features a sticky header, a fully integrated blog, multi-column shortcodes and smooth animation effects. In addition to the re-design, Visual Lure is also providing BioBalance with ongoing search engine optimization/SEO services. The site is now ranking in the top 1-3 positions on the first page of Google for all their primary targeted keyword terms. It was a pleasure working with BioBalance, and if you are looking for any type of hormone replacement therapy in the St. Louis or Kansas City area, look no further that BioBalance Health.

Increase in Web Traffic and Google Analytics

In addition to ranking better, receiving more submission forms and the increase in new patients, we also saw a huge improvement in web traffic. The new website launched in the middle of February and below you can see the Google Analytics from January and March (along with the Feb to Mar). The site went from 3,886 session, 3,288 users and 9,137 pageviews in January to 5,253 session, 4,179 users and 12,507 pageviews in March. The Bounce rate has also went from 63.9% to 58.8%, a 5% decrease which doesn’t seem like much, but is huge in the world of bounce rates. A bounce is when a user visits the site and then leaves after viewing only one page. Taking into account that a user may simply be looking for a phone number, or finding the information they were looking for on that one page, and a portion was from ghost spam referrals, this shows that users are visiting more pages per visit. Yet more proof that users are finding the site more user-friendly and better organized.

BioBalance Health’s Google Analytics from January:
BioBalance Website January's Google Analytics

BioBalance Health’s Google Analytics from March:
BioBalance Website March's Google Analytics

BioBalance Health’s Google Analytics from February to March:
BioBalance Health's Google Analytics from February to March

“I highly recommend Visual Lure for web design and search engine optimization.  Justen and the Visual Lure team truly listened to our needs and completely redesigned our website.  Our website is our primary vehicle for new patients, and we have seen a new patient increase of 25% since the site went live.  We now have a unique, professional, well organized, and efficient website, and we couldn’t be happier.”

— Joe Baalmann
COO, BioBalance Health

Visit BioBalanceHealth.com


Learn more about Visual Lure’s web design services »


Visual Lure’s New Website Receives Special Kudos Award

Posted on May 18, 2016

award winning website design

Visual Lure is proud to announce that our new website has received a Special Kudos Award from CSS Design Awards. CSS Design Awards is an organization that recognizes and honors the best in website design and web development through an international panel of judges. Below is the awards message we received:

“We are happy to inform you that your website has received Special Kudos from CSS Design Awards. Nice work! Special Kudos is CSSDA’s way of recognizing outstanding site designs that demonstrate high levels of creativity, code and usability. It is a professional ‘pat on the back’ for exemplary work that deserves recognition… We’re proud and honored to evaluate the work of the most talented web designers in the world and congratulate you on receiving Special Kudos.”

Learn more about our website design & development services »