OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo, Branding and Website Design & Development for the St. Louis HERO Network

Posted on June 21, 2018

The St. Louis HERO Network is a non-for-profit online directory that promotes local first responder and military owned businesses. In addition to the business directory, users can find a help wanted section that features an up-to-date list of local police, fire and EMS departments that are currently hiring, training and classes that are offered by local fire responders (such as CPR and stroke life support), real estate listings, and a calendar of events. It also features a HELP A HERO section where you can make a donation to a local fallen first responder’s family.

The HERO Network came to Visual Lure to help build a website along with a logo and additional collaterals. The new logo features a badge, an arch, and a HERO ribbon. Icons were also included to represent the four types of members. The color palette was inspired and pulled from typical fire responder related colors.

As for the website, it was developed in WordPress using a fully custom, responsive designed theme. The back-end is extremely complex as it integrates e-commerce memberships, an approval process, member listings that can be edited, ad listings with payments, donations, an event calendar, database feeds that automatically organize and populate the directory, custom post types and more.

You can check out some of the designs below, or visit stlheronetwork.com to learn more about the network. The official launch date is June 22nd, 2018.

St. Louis Hero Network Logo guide STL Hero Network Business Card 2 STL Hero Network Business Card STL Hero Network Launch Party Flyer STL Hero Network Responsive Website

Learn more about our design services featured in this post:

Logos & Branding   |   Website Design & Development   |   Graphic Design

 

Logo, Identity & Website for a St. Louis Metro East Railroad Company

Posted on March 15, 2018

The Prairie Line is a St. Louis Metro East/Southern Illinois railroad, transportation and logistics company. Lead by a team of highly experienced partners, The Prairie Line prides itself on providing personalized service that often gets lost in the rail industry. Additionally, their ability to cut through red tape and deliver quick decisions (along with their cargo) sets this company apart.

Below you will find everything from the initial logo design options to their newly painted locomotives and custom WordPress website, all which Visual Lure designed.

The Logo:

The top left logo option uses a single line to make two “i”s tying the two word marks together, the top right option (which ended up being the final logo) plays off a line dividing the “P”, the bottom left logo features prairie grasses that make negative space in the type, and the last logo is a P created with a single line that also mimics railroad tracks. Below the options are the final logo lockups.

 

TPL logo options & final logo

Color Palette, Typefaces & Paint Scheme:

We selected a color palette inspired by colors of prairie grasses with clean, easy to read typefaces making sure signage and locomotive numbers are readable from a distance. The paint scheme was inspired by the curve in the logo and the placement gives the locomotives a sense of motion.

 

TPL color palette & typefaces TPL business cardsTPL locomotive paint schemeTPL painted locomotive

 

Custom WordPress Website:

We wrapped up this branding project with a fully custom, responsive designed WordPress website. The site features a sticky header and menu bar for convenient navigation, a couple custom sliders for the “what makes us different” and the “leadership” sections, and an auto-populated news feed that is fed from the fully integrated blog.

TPL website design 2 TPL website design

CLICK HERE to view more of our branding projects » or CONTACT US today to learn more about any of our branding and design service!

 

New WordPress Website for Brewster Companies

Posted on November 30, 2017

Visual Lure recently designed and developed a new custom WordPress website for Brewster Companies. Brewster is a family owned and operated excavating company based out of Maryville, Illinois that specializes in land clearing, structural and bridge demolition, site preparation and erosion control. As a Disadvantaged Business Enterprise, Brewster have earned a solid reputation for safety, high standards and delivering projects on time and in budget. They work with private owners, state agencies as well as local municipalities. Their client list includes: IDOT, MODOT, Ameren, Waste Management, Alcoa and more.

Brewster's new WordPress website

The new website was built in WordPress using a custom coded, responsive designed/mobile friendly theme. It features a clean, simple layout, multi-column layout options, and simple to maintain slideshows.


Photography

In addition to designing and developing the new website, Visual Lure also provided photography services – shooting multiple Brewster work sites. Below are a couple of our favorite images from those shoots.

Brewster St. Louis PhotographyBrewster St. Louis Photography 2

Visit Brewster Website »


Learn more about Visual Lure’s WEB DESIGN SERVICES, WORDPRESS DEVELOPMENT SERVICES, or view our WEBSITE PORTFOLIO.

 

New Website, Catalog & Print Ads for a Colorado Cattle Tag Company

Posted on September 28, 2017

Ritchey Livestock ID, based out of a Brighton, Colorado, is the creator and manufacture of the World’s greatest cattle tags! What makes theirs the best? Ritchey tags are 100% fade proof. How? Their tags have a core color with 2 outside colors. The colors are NOT layers, they can not peel apart or separate because they are made out of one solid piece of material. When engraved, or heat stamped, the core color is revealed – therefor the tag number, brand, or whatever information that has been applied never wear offs.

Visual Lure was recently contracted by Ritchey to redesign their e-commerce website. We were in charge of the design, while another company handled the development. The new responsive designed website was built in WordPress using WooCommerce for the online store. Immediately after completing the design of the website, Ritchey re-engaged us to design a new product catalog along with multiple print ads. See samples below:

 

WordPress/WooCommerce Website Redesign

Ritchey Responsive website design

Like so many other websites, their old site was not mobile friendly, and with Google’s new mobile first indexing and over 1/2 of all web browsing done on smart phones – this was an issue. The new site, now utilizing a responsive design, renders beautifully on all devices.

New Sample Product Website Page

The new e-commerce store, powered by WooCommerce, has been simplified and streamlined to help improve conversion rates. We also implemented conditional logic on many of the product order forms to make the checkout process fell less daunting.


Old Homepage Design:

Old Ritchey Website design

The old website, which looked like a generic template, had tons of issues. It was not responsive, the checkout process was confusing and not user-friendly, and the design was void of all character.


New Homepage Design:

New Ritchey Website Design

The new design now has a rustic aesthetic using weathered wood, old paper, leather and cow hide textures along with cattle photos to appeal more to ranchers, their core target market. In additional to the website, Visual Lure also digitally recreated all their cattle tags to ensure correct colors and product consistency.


Catalog Print Design

Immediately after completing the design of the website, Ritchey hired us to redesign their product catalog. Other than the website, this is their main marketing tool, and like the old site – it too lacked character. Here is the cover and a sample spread from their old catalog:

Old Ritchey Product Catalog

Building a Visually Cohesive Brand

Using the same rustic wood background, old paper and leather textures from the new website, the catalog now complements it, and becomes the first step in the development of creating a visually cohesive brand. Below you can see the new cover, a new ad for their Hook Doctor product, and a couple sample spreads (along with some of the new digitally rendered cattle tags).

New Ritchey Catalog Design


Print Ads

Lastly, Ritchey engaged us to design some of their print ads. Here is the first one we designed announcing the release of their new pink tags:

Ritchey Pink Tag Print Ad

Ad Redesign (Before)

Ritchey Bw Ad1


Ad Redesign (After)

Ritchey Bw Ad 2

Whether you need help with a new e-commerce website, print/graphic design, or assistance with creating a visually cohesive brand – contact Visual Lure today for a FREE quote.

 

New Custom WordPress Website for Ideal Landscape Group

Posted on April 5, 2017

ideal landscape group WordPress website design

Ideal Landscape Group recently contracted Visual Lure to help improve their online presence by redesigning their website. Ideal is a premier St. Louis commercial landscaping company that specializes in commercial groundskeeping, construction, irrigation, snow & ice removal and playground installation. In addition to design and development of the new site, Visual Lure coordinated the copywriting and photography through our strategic partnerships. Cindy Sorgea wrote the copy and Matt Marcinkowski captured the imagery.

The new custom WordPress website features:

  • Sticky navigation (main sidebar and secondary navbar on template pages) for convenient navigation
  • A custom Core Services section with navigation
  • Custom developed section/WordPress post types for the projects gallery that makes it easy to add, edit, organize and remove featured projects
  • Slider style photo galleries that use WordPress’ native gallery for easy maintenance with a stacked image transition on mobile
  • A seamlessly integrated blog with featured image and excerpt landing page
  • Added column structures to expand layout options
  • Search engine optimized for St. Louis commercial landscaping and all their core services

Old Homepage Design:

old Ideal Landscape homepage design

The old website (home page shown above) was extremely dated; at least 8 years old. It was not mobile friendly or responsive, therefor providing a bad user experience on mobile devices. It had a strange layout, all types of spacing issues and dated photography. Over the years, and especially since Google’s “Mobilegeddon”, the site had seen a steady decrease in traffic and drop in organic rankings.


New Homepage Design:

new Ideal Landscape homepage design

The new home page design is now better organized with a much improved flow. The side navigation bar is sticky, staying in place while the user scrolls. This makes it easy to navigate the site, no matter where you are on the page. There is a custom Core Services section (slideshow) showcasing a featured image, intro copy and learn more buttons to drive users to those landing pages. Below that is an Affiliations section that uses a simple WordPress image widget to add, edit, remove or reorganize the affiliate logos.


Website Photography

We had the pleasure of working with Matt Marcinkowski for the new site photography. We art directed a couple of shots, but it was mostly just Matt doing his thing. With some of the locations providing limited photo opportunities, Matt really turned nothing into something great. Below are some samples of the new photography.

ideal landscaping photography 1ideal landscaping photography 2ideal landscaping photography 3ideal landscaping photography 4

The Results + Organic Search Rankings

Since the new site has been indexed by Google, the (now properly search engine optimized) website has skyrocketed into top positions on the first page of Google for almost all of their core targeted search terms. Currently the website is ranking #1 on the first page of Google for “st louis commercial landscaping”, “st louis commercial landcare”, st louis commercial groundkeeping”, “st louis commercial landscape construction” along with most variations of those search terms. This has led to a solid stream of high value leads for Ideal and they are currently bidding on a handful of projects (leads acquired through the new site) that would pay for the new website 10 times over.


Visit Ideal Landscape »

Click here to learn more about our website design and development services »