Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Package Design for Supplement Freeze Pops

Posted on October 14, 2016

Visual Lure recently completed new packaging design for Amino Freeze Pops. Amino Freeze Pops are frozen treats for adult athletes and body builder that are packed with Electrolytes and BCAAs. Essentially, it is a frozen post-workout recovery drink. They provide a boost of energy, help with hydration, can increase stamina and aid in building muscle.

The old design featured icicle shapes that didn’t quite complement the logo/brand, and their attempt to visually highlight the Electrolytes and BCAAs fell short. The new design is much more cohesive and polished. Learn more about Amino at www.aminofreezepops.com.

The Power of a Hashtag

Are you using #hashtags in your social media strategy? If not, you should be, because you never know who will find you when you do. Landing this project is a great example of the power of a hashtag. Here’s the story: We recently completed new packaging design for 2nd Impact, a new supplement company based out of St. Louis, MO. We had just finished some of their designs and we posted them on our Visual Lure Instagram account. When we posted the images, we used the following hashtags: #PackagingDesign, #PackageDesign, #SupplementLabelDesign and #SupplementBrand. Within 30 minutes Amino Freeze Pops had followed us on Instagram, and we were having a conversation over the phone. We think that’s both crazy and amazing! A company based out of Boynton Beach, Florida, a company we would never have run into, is now a client all due to a hashtag.

Amino Freeze Pops Packaging

Our Packaging Design Services

Learn more about our package design services, or click here to view our packaging design portfolio »


Sales Brochure Design for State Construction

Posted on July 29, 2016

Visual Lure recently completed a new sales brochure for State Construction, a premier St. Louis Metro East residential home builder. They currently have three subdivisions with available lots: Bethel Ridge Farms, The Estates at Hearthstone and Cobblestone Ridge, with more in the works. The subdivisions are all located in O’Fallon, IL, one of the fastest growing communities in the St. Louis area.

State Construction has a solid reputation for their commitment to craftsmanship and for building quality homes. It was a pleasure designing a new brochure for them that reflects those same qualities.

Not only did we design the brochure, we also gathered print bids, coordinated printing and press checked the project for quality control. Printing was preformed by Schwartzkopf Printing in Alton, Illinois. In addition to the brochure design, Visual Lure is also designing and developing a new website for State. Check back soon for a post on the launch of their new website.

State Construction brochure graphic design

Our Graphic Design Services

Click here to learn more about our graphic design services, or here to view our graphic design portfolio. Please feel free to contact us with any questions about our design services or to receive a FREE quote.


Branding Package for a Tampa, Florida Photography Studio

Posted on June 4, 2016

Donnie Jones Photography is a Tampa, Florida photography studio that specializes in weddings, engagements, high school senior portraits and maternity photography. Donnie is a very talented photographer and someone who understands the importance of building a brand and doing everything right the first time around. He is pretty much our ideal client and we can’t wait to see his success.

Donnie Jones Photography came to Visual Lure wanting a luxury, high-end looking branding package, and we’re confident that we delivered. It started with the logo which features an integrated DJ monogram along with a logo for his premier Gold Collection. We then designed an identity package which included business cards, letterhead and envelopes. We finished everything off with a fully-custom, responsive, fast-loading, easy to maintain WordPress website. The website features a large random loading image on the home page, a fully integrated blog, a sticky header, masonry light box photo galleries and subtle CSS animation effect that give the site a sense of elegance and sophistication.



Tampa, Florida wedding photographer Donnie Jones


Visit Donnie Jones Photography


Learn more about Visual Lure’s logo design & branding or web design services »


Tradeshow Graphics for FUELAB, a Digital Fuel Delivery Manufacturer

Posted on January 20, 2016

FUELAB is an industry leader in the development and manufacturing of aftermarket fuel delivery products. Their extensive line includes digital fuel pumps, fuel pressure regulators, fuel filters and accessories. They are headquartered right here in the St. Louis Metro East area in Collinsville, IL. Visit fuelab.com to learn more about this state-of-the-art company and their products.

FUELAB originally came to Visual Lure to re-design their existing trade show booth panels. The old design was distracting and visually muddy which made their products (the most important part of their booth) difficult to see.

Below you can see before and after photographs along with the artwork we created. The new design makes the booth stand out and it allows the products to be the main attractions. At the very bottom is a print ad we designed and wrote.

st louis tradeshow graphics design

Holland Construction Christmas Card Design

Posted on December 16, 2015

Every year Visual Lure designs a custom Christmas card for Holland Construction Services. This year’s card was designed utilizing five stock illustrations. Safety glasses and a safety vest were custom drawn onto the stock illustrated snowman. The final artwork was then reformatted for a postcard.

HcsXmas2015 Hcs-Xmas2015-2

Logo & Trifold Brochure Design for St. Louis Non-Profit

Posted on October 21, 2015

One Classroom™, a St. Louis, Missouri based 501c3 non-profit organization, hired Visual Lure to design a new logo along with a new trifold brochure. Their mission is to give children with special needs the opportunity to study and learn in normal Catholic school classrooms, side by side with their peers.

Below you can see the final logo both in color and black and white, the color palette, and brand typefaces along with a sample identity package. Underneath that is the new brochure design along with unselected logo explorations.


Full Page Ad Design for a Sonoma Pinot Noir

Posted on September 4, 2015

We recently came across a contest to design a full page ad for a Sonoma, California Pinot Noir called “7” on the St. Louis Egotist website. Even though we never enter design contest, or do spec work, we’ve always wanted to get into designing labels for beer, wine or spirits. This came somewhat close to that, so we decided to whip up a couple options. Since the name was based on the creators wife’s favorite number, and the cork reads: LUCKY YOU, we decided to play off a “lucky” theme. We wrote the body copy, four headline options and paired it with a design based off the label. We’re not looking to win the job, but a couple bottles of Pinot wouldn’t be bad.

wine advertising graphic design