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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Justen Hong to be New St. Louis AIGA Website & Interactive Chair

Posted on June 16, 2016

Justen Hong St. Louis AIGA Website & Interactive Chair

Justen Hong, the owner and Head Eye-Catcher™ of Visual Lure, recently decided to get more involved with the St. Louis design community, in particular, its local AIGA chapter. He was recently nominated and confirmed to be the new Website & Interactive Chair. The Chair is responsible for the direction of the local St. Louis AIGA website. The chair works closely with each board member as a liaison to gather information to be published on the web. The chair also works with the national office in regards to the local site.

Justen looks forward to working with the other board members to help inform and motivate other designers to get more involved in this great organization.

The AIGA’s mission is to advance design as a professional craft. With over 70 chapters and 25,000 members, it is the oldest and largest professional membership organization for design. The organization defines global standards and ethical practices, helps guide design education, enhances professional development and helps designers connect with one another.

 

Visit the St. Louis AIGA website »

 

Full Page Ad Design for a Sonoma Pinot Noir

Posted on September 4, 2015

We recently came across a contest to design a full page ad for a Sonoma, California Pinot Noir called “7” on the St. Louis Egotist website. Even though we never enter design contest, or do spec work, we’ve always wanted to get into designing labels for beer, wine or spirits. This came somewhat close to that, so we decided to whip up a couple options. Since the name was based on the creators wife’s favorite number, and the cork reads: LUCKY YOU, we decided to play off a “lucky” theme. We wrote the body copy, four headline options and paired it with a design based off the label. We’re not looking to win the job, but a couple bottles of Pinot wouldn’t be bad.

wine advertising graphic design

Justen Hong of Visual Lure Featured in December’s Issue of Shutter Magazine

Posted on December 2, 2014

I am honored to be the featured artist in this month’s Shutter Magazine. Shutter Magazine is just one of the educational tools offered through Salvatore Cincotta’s Behind The Shutter. Behind The Shutter is a no nonsense educational resource for professional photographers focusing heavily on the business side of the industry. Their other teaching apparatuses include Shutter Network, an educational video based network with topic related episodes, and Shutterfest, an annual professional photographer’s conference held in St. Louis, MO. To date, Behind The Shutter has almost 90,000 active subscribers worldwide, and 2015’s Shutterfest has already been sold out with its maximum capacity of 1,500 attendees.

I was featured in this month’s issue due to the fact that I will be speaking once again at next year’s Shutterfest. I will be teaching three classes. One on building a cohesive visual brand, and two on website design and search engine optimization (SEO). Below are screenshots of this month’s cover and my spreads. If you would like to read the issue, or my article, visit www.behindtheshutter.com/shutter-magazine/. It is FREE! All you need to do is sign up!

Visual Lure featured artist Behind the Shutter

Custom Illustrated T-Shirt Design for Visual Lure

Posted on September 18, 2014

We were recently inspired by a design we found on Pinterest of some spectacularly crafted ornate playing cards. We decided to take that inspiration and use it to design a new t-shirt for Visual Lure®. The “eyeball in the palms” illustration was custom drawn by hand. It is based off our logo which reflects our tagline: Professional Eye-Catchers™. It was designed to look like an old woodcut print. Below the new design is an older shirt we had printed using the same illustration but different design.

Visual Lure graphic design tshirt

Visual Lure T-shirt Design 1

It’s a Boy!

Posted on December 19, 2013

Visual Lure would like to introduce its latest addition, Benjamin Young Hong. Born on 12/10/13 at 9:10 pm weighing in at 5lbs 8 ozs and 19″ long.

Photo by Taylor Cincotta

Justen Hong of Visual Lure Writes Web Design Article in March Issue of Shutter Magazine

Posted on March 8, 2013

Justen Hong of Visual Lure recently wrote an article in the March 2013 issue of Shutter Magazine entitled “Make the Most of Your Website“.  To read it, all you need to do is sign up for the magazine, it’s all online and it’s FREE!

Shutter Magazine is an educational magazine for professional photographers that is a true multi-media experience merging print, video, and audio. It features tips on photography techniques, but more importantly tips on how to run a successful photography business. Its contributors are a list of who’s who in the photography industry including: Salvatore Cincotta, Skip Cohen, Michael Corsentino, Dave Cross, Vanessa Joy, Justin & Mary Marantz, Lori Nordstrom, Blair Phillips, and Jen Rozenbaum just to name a few.

Here is the first paragraph of Justen’s article: As a professional photographer your number one marketing and advertising tool, without question, is your website.  Potential clients should be able to find it on search engines. It should be viewable on all devices and computers and display properly on all browsers. It should showcase your BEST work, reflect your image and brand, and it should be user-friendly.  Below is the recipe for a successful website… Continue reading the article by signing up here: www.behindtheshutter.com/shuttermag.

Web Design Article for Shutter Magazine Cover

Family Crest/Coat of Arms for the Broyles, a St. Louis Metro East Family

Posted on February 5, 2013

Visual Lure was recently contracted to design a custom family crest/coat of arms for the Broyles, a St. Louis Metro East family. Using design elements taken from both sides of his family crests, plus adding new elements, we combined them to create a new custom coat of arms. Our client wanted the new crest to look centuries old, so we drew the entire crest by hand and kept that feel when we converted it into digital artwork.

Here is the initial sketch our client provided us:

logo design client sketch

…and here is my initial sketch:

family crest logo design my sketch

…and here is the final artwork with color, texture and shading:

St. Louis logo design for family crest

Learn more about our logo design services and don’t forget to check out our logo design portfolio.