Logo Redesign for a St. Louis based Railway Company
Our client wanted to change their logo from its full name, to its initials, due to confusion with another branch of their business. They wanted to keep the existing color pallet while maintaining some type of cohesion between the old logo and the new. So, we modernized the icon and added some strength to the logo that we thought was lacking. While we did like the old logo, it felt a little fragile for such a rugged industry. Here is the before and after:
Logo Redesign
…and here are the business card design options we provided:
business card design options
We are both honored and privileged that a set of Visual Lure’s package designs were recently selected to be published in the upcoming book “The Big Book of Packaging”, published by Cresent Hill Books. Cresent Hill Books also publishes the popular “The Big Book of Logos” series. The package designs that will be featured are Intercon Chemical’s line of Pro-Con Ultra detergents and rinses. Intercon Chemical is a St. Louis, MO based company that manufactures industrial cleaning supplies. A special thanks to Projects PLUS and Jennifer Hojnacki for teaming up with Visual Lure on this project. Here are the original package designs (final colors were altered):
