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Logo Upgrade for Local Medical Aesthetics Office

Posted on April 21, 2022

Not all the logo and branding work we do starts from scratch. Sometimes we are brought in – to simply update, tweak, or adjust a logo – which was the case here.

Pure 111 was moving offices and wanted to fine tune their logo for their new building signage. When we reviewed their existing logos we noticed there were different icons being used (see the “before” below), and their horizontal and vertical logo options felt disconnected – both because of the different icons, but also because of the different typefaces being used. The logotype also felt generic and unrefined.

Our solutions was to polish up the icon, and update the type. We created a custom R which still felt super modern, but gave the logotype a touch of femininity. It also made it look more custom, and not so “out of the box”. We slightly lightened the type too – which made it feel a little more refined and stylish. Their new offices and signage turned out great!

 

Pure 111 Logo: Before & After

Do you have an existing logo that looks dated or unrefined but you’re hesitant to explore a complete redesign because you feel it has too much brand equity or brand recognition? Or maybe you just need an existing logo converted into vector artwork with different formats. Either way, Visual Lure can help. Take a look at some of our sample logo refreshes and contact us today for a free logo upgrade quote!

 

Visual Lure Awarded a 2022 Local Excellence Award from UpCity!

Posted on April 18, 2022

 

UpCity 2022 Local St. Louis Excellence Award

 

Visual Lure is proud to announce that we have won an UpCity Local St. Louis Excellence Award for 2022. Each year, UpCity’s Local Excellence awards celebrate business to business service providers with the highest customer satisfaction and brand integrity based on eight factors: UpCity Profile Completion, UpCity Engagement, UpCity Reviews, Google Reviews, Presence in Search Engines, Location Consistency, Domain Authority, and Website Speed & Experience.

Click here to read more about UpCity’s ranking factors »

Label Designs for Award Winning Meat Rubs

Posted on April 11, 2022

Visual Lure recently helped redesign labels for King Louie’s Meat Apostles, a St. Louis area award-winning seasoning company with meat rubs for almost every protein – including some for vegetables.


Before:

Their previous labels did not look or feel like award-winning rubs. The fonts used felt inappropriate, and the craftsmanship was lacking to say the least.

 

King Lou label design before


After:

The owner wanted the new labels to leap off the shelves and feel more luxurious. He also wanted to use a metallic paper that would make the gold elements on the label really stand out and pop! White was printed on the labels to hide the metallic effect on certain areas, such as the nutrition facts, the black bar, and the bar code. All the gold – along with the eyes, the metal in the crown, and the gold leaf – shimmer on the final product. We couldn’t be happier with how these turned out.

Below is an entire sample label, and below that is the entire product line.

 

King Lou full label design


…and the Full Line of Rubs:

All King Louie meat rub label designs

You can learn more about King Louie’s and purchases their amazing rubs at MeatApostles.com.


UPDATE:

Hot off the press, and on the shelves! So cool to see the labels we designed for King Louie’s Meat Apostles in stores.

King Louie Label Design on Shelves


Are you about to launch a new product?

If you are about to bring a new product to market and need help with professional branding and package design, contact Visual Lure today for a FREE quote. Don’t waste time and money hiring sub-par or entry-level designers. Get it done right the first time, and make sure buyers won’t reject your product due to poor presentation. Looking for additional packaging information, this will help:  Learn more about our package design services »  |  view more of our packaging portfolio »  |  contact us with for FREE design quote »

 

5th Anniversary Logo Design for a St. Louis Area Rail Road Company

Posted on

One of our favorite types of logos to design are anniversary marks. Why? Because we get to create a unique logo, but it still has to compliment and vibe with the existing brand. On this logo, our client wanted their 5th anniversary logo to be inspired by vintage rail road logos. Below are our initial five proposed options.

The top left emblem is the winning design. They liked it so much that we created another seal (bottom right) that will be used as a secondary brand mark.

 

TPL 5th anniversary logo design

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.

Bortz Law Website Named Top 18 Legal Website Designs by DesignRush

Posted on

Best Design Awards, Top 10 Legal Website Designs

Visual Lure is honored that the custom WordPress website we designed for Bortz Law Firm has been awarded the title of “Top 18 Legal Website Designs” by DesignRush.

DesignRush is an online guide to finding the best professional agencies, categorized by their areas of expertise. They analyze and rank hundreds of design agencies to help brands find top full-service agencies, web design companies, digital marketing firms & top technology companies. They also showcase top website designs categorized by industry.

See all the winners »

 

bortz-web-design-2

bortz-website-design

 

View the entire branding package we designed for Bortz Law Firm »

 


More About DesignRush

DesignRush is an online guide to finding the best professional agencies, categorized by their areas of expertise. They analyze and rank hundreds of design agencies to help brands find top full-service agencies, web design companies, digital marketing firms & top technology companies. They also showcase top website designs categorized by industry.

The purpose of DesignRush’s Best Design Awards is to inspire ideas and action through categorized designs that excel in aesthetics and functionality. Our Best Design Awards, together with the Marketplace, Agency Directory, thought leadership articles and more, create an ecosystem that provides value for agencies and brands.

Each winning design gets showcased and advertised on our website, social media channels and other digital platforms to give creators the industry exposure they deserve. By creating the ultimate library of the very best designs from all around the world, not only do we inspire and educate brands, agencies and designers worldwide — we also bring them more leads and help build their credibility.

Our team of design specialists identifies, analyzes and evaluates website, app, video, logo, print and packaging designs from all over the world to decorate creative work that advances the craft of intelligent design.