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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Redesign for a St. Louis based Railway Company

Posted on June 30, 2010 by JUSTEN HONG

Our client wanted to change their logo from its full name, to its initials, due to confusion with another branch of their business. They wanted to keep the existing color pallet while maintaining some type of cohesion between the old logo and the new. So, we modernized the icon and added some strength to the logo that we thought was lacking. While we did like the old logo, it felt a little fragile for such a rugged industry. Here is the before and after:

Logo Redesign

…and here are the business card design options we provided:

business card design options

Complete Rebrand for a St. Louis Metro East Photography Studio

Posted on March 11, 2010 by JUSTEN HONG

Visual Lure is in the process of completely rebranding a St. Louis Metro East photography studio. The name of the company is, or should we say was, Country Photos. The first thing we did was recommended a name change. We believed the name Country Photos could possibly turn off some potential clients with notions of rural imagery. The owner still wanted to keep the rural/rustic vibe but simply appeal to a large audience, so we recommended numerous names and decided on Woodlands Photography. Design services will include: logo design, identity design, website design, packaging, direct mail and more. As usual, here is a little sneak peek. It is our proposed website design (with a proposed logo design too):

proposed Woodlands Photography website design

Proposed Web Design, Look 2

second proposed web design option

Salvatore Cincotta Branding & Logo Design

Posted on August 28, 2009 by JUSTEN HONG

Salvatore Cincotta recently came to us to develop a logo and help brand his new line of high-end photography and video services, called The Black Label Collection. Below is the logo we developed, which will be used on high-end luxury boxes, bags, labels and packaging. We worked with Sal previously on his logo and rebranding. Below you can see the sub-brands we created and a sample of how one of them is applied to his logo.

Black Label bag photographed:

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Logo Redesign for a St. Louis based Railway Company

Complete Rebrand for a St. Louis Metro East Photography Studio

Salvatore Cincotta Branding & Logo Design