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Logos & Identity Design for Southern Illinois Agricultural Consulting Company & Insurance Agency

Posted on July 6, 2012

Visual Lure was recently contracted to design an identity package with two new logos, one for Lutz Agency, Inc., and the other for its sister company Agri-Business Services. The Lutz Agency is a full service insurance company that focuses on protecting farmers and agricultural entities, but also provides life, health, home and auto insurance to non-ag clientele. Since most of their clients are farmers, but not all, they wanted the new logo to reflect that, but in a subtle way as not to alienate their non-ag customers. Our solution was a crest/shield (representing protection) combined with fields on green and gold representing agriculture (the gold also represents sunlight).

As far as the new Agri-Business Services logo, they wanted it to be different, but complement the new Lutz logo, so we used the same colors, the same typeface, the same shield shape and slightly modified the field. To finish it off, we designed a simple custom farm illustration.


Lutz Agency & Agri-Business Services Logos

New Lutz Agency, Inc. & Agri-Business Services Logos

Lutz Agency & Agri-Business Services Identity Design

Lutz Agency & Agri-Business Services Identity Design

lutz & agri banner design

banner designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design & Identity Package for a St. Louis Metro East Psychiatry Office

Posted on June 22, 2010

Visual Lure recently designed the logo and identity package for Psychiatric Services of Southern Illinois, a St. Louis Metro East Psychiatry Office.  The logo depicts the silhouette of a human head and the brain is represented by a tree. The tree represents health and growth.  Here is the logo design along with the identity package:

Psychiatric Services of Southern Illinois logo design and identity

Psychiatric Services of Southern Illinois logo design and identity


Letterpress Business Cards for Salvatore Cincotta Photography

Posted on March 13, 2010

Salvatore Cincotta Photography came to us to design their new business cards. They wanted something different, high-end, something that would stand out from your average business card, so here is what we came up with.  The cards will be letterpress printed on extra-heavy, uncoated, black paper with silver ink and a spot gloss varnish.

Salvatore Cincotta Photography Letterpress Business Cards

Final Metrogistics Logo Design

Posted on March 1, 2010

…and the winner is:

oh, and here is their proposed identity design:

Update: The identity package was printed and professionally photographed.  Here are the photos: