A personal friend of ours is a member of a St. Louis Grand Champion barbecue crew, and a couple months ago we had the pleasure of tasting some of his scrumptious dishes. It was some of the best ribs, pork steaks, brats and chicken we’ve ever had. Last year his team won the title of Grand Champions at The 10th Annual Wildwood Barbecue Bash. The year before that they won for best chicken.
While we were feasting on his fine cuisine, we started to discuss the name of his team, Mr. Pink BBQ. The name was inspired by Steve Buscemi’s character in Reservoir Dogs. I instantly saw a new logo in my head. Mr. Pink, dressed in his all black suit and skinny tie – riding a pig like a bull rider – holding on to some type of grilling utensil.
Below is that vision taken from conception to completion, including an alternative logo format, trailer graphics, sample patterns, color palette, typefaces and identity package.
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