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Visual Lure Project Featured in St. Louis AIGA Design Show 23

Posted on June 19, 2018

Ever since I joined the St. Louis AIGA, while still studying Graphic Design at SIU Edwardsville, I would go to their Annual Design Show every year to see all the world-class design work coming out of Saint Louis. Eight years ago, I entered what I thought was one of my best logos, but it didn’t make the show. It discouraged me, and it wasn’t until this year that I decided to enter another piece. I am honored to share with you all that my project was selected, and one of my professional goals has been fulfilled.

When I received the email that read “Congratulations, your work has be selected to be in the AIGA St. Louis Design Show 23!” I was both excited and oddly relieved. I think the relieve came from a sense of accomplishment as I’ve had this goal for over 18 years. It also represents the second check mark off my “top three professional goal list”. While still in college, I used to dream of having a logo published in a book called LogoLounge, having a project in the AIGA Design Show, and lastly having work featured in Communication Arts.

To date, I’ve had 31 logos published in 7 different LogoLounge publications, and I can finally say that I’ve had a project in the St. Louis AIGA Design Show. I just have Communication Arts left. I share this not to brag, but to hopefully inspire other graphic designers as design really is a skill that is honed and crafted. You definitely need artistic skill and creativity, but everything else can be learned and improved upon with practice and dedication. A slight obsession with design, color, type and space helps, but if you have the foundation, you really can become a good designer. When I compare my portfolio coming out of college, to my work today, it really does confirm this statement.

This years judges included: Su Mathews Hale – a senior partner at Lippincott, Justin Ahrens – principal and creative director of Rule29, and Ilene Sandler – designer/owner of Treat Street Studios. You can learn more about the design show, and view all the winners  here: aigastlouis.com/23/.

About the Project:

Bear River Brewing is a branding project we did for a Tampa, Florida craft beer brewer. Visual Lure actually came up with the name which is based on his son’s, Barrett (which they call Bear) and River, hence Bear River Brewing. The logo depicts a bear rowing a canoe down a river carrying a huge beer bottle with palm trees in the background as a nod to Tampa. One of our favorite pieces is the beer taps which are shaped like canoe paddles.

Bear River Brewing LogosBear River Brewing Identity DesignBear River Brewing Packaging Design

View the Entire Project »