Chateau Dumplings Branding

Chateau Food Products, Inc. is a Chicago, Illinois based company that produces the World’s best bread and potato dumplings. The roots of the company can be traced back to 1906 and remains a family owned and operated business. Visual lure was responsible for updating/cleaning up the existing logo, then helping to build a visually cohesive brand from identity design to vehicle wraps and more…

Chateau branding business cards

Chateau branding identity design

Chateau branding vehicle wrap Chateau branding Sell Sheets New 2020 Chateau sell sheet designs chateau branding web design chateau branding website design

Chateau branded hat design

Chateau branded T-shirt design

Chateau branded Polo Shirt Design

Chateau apron design Chateau branding package design Chateau Potato Dumplings Package Design Chateau bread dumplings packaging soup dumplings package design All of Chateau Packaging Design

Chateau recipe card 1

Chateau recipe card 2

Before & Afters

Here are some before and after shots of the logo and packaging. The main improvement we made to the logo was to clean it up and redraw the lion. For the packaging, Chateau wanted to update and modernize their packaging, yet still stay true to the heritage of the original design.