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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

EggFest Graphics by Visual Lure

Posted on March 3, 2023 by JUSTEN HONG

Due to Covid, Sonnenberg Landscaping (a Big Green Eggs® authorized dealer) cancelled their highly anticipated annual EggFest for a couple of years. However, there is good news! They are considering bringing the event back this year. At the festival, attendees get to experience the culinary delights of the Big Green Egg and purchase the demo grills at a discounted price.

As we learned about the possibility of the EggFest’s return, we realized that we never shared the graphics we created for the 2019 event. We are excited to showcase an array of designs that we created for social media and ads, as well as some t-shirt concepts.

We worked diligently to create visually stunning graphics that would capture the essence of the EggFest and its fun-filled atmosphere. The designs showcase the EggFest’s excitement and celebration of food, making it a memorable event for all.

Take a look below at our assortment of designs that we have created for the EggFest. From social media posts to advertisements, and t-shirt mock-ups, we’re proud of our creations and can’t wait for the event’s potential return.

…and a couple t-shirt designs:

Design Rush Names a Visual Lure Designed Logo as One of The Best Negative Space Logos

Posted on November 22, 2022 by JUSTEN HONG

Design Rush is a digital marketplace and agency directory that spotlights premier creative studios with design awards in the fields of web design, logo design, print design, app design, packaging and video. Visual Lure is proud to announce that one of the logo options we designed for Plasticity Boom (a St. Louis, Missouri innovation incubator start-up) was named one of the Best Negative Space Logo Designs by Design Rush. This is our second Design Rush logo award.

ABOUT THE LOGO

Here is a paragraph from the client’s logo project brief:

After we learn something new, our brain is never the same again. When we learn something new, neurons fire in our brain and travel at undetectable speed to create new pathways. Over time, these new pathways of information, once unknown and unfamiliar, become routine ways of thinking. Studies have shown, this process ultimately impacts our confidence and equips us with improved awareness and decision making. The process of our brain learning new information and forming new neural pathways is referred to as the “plasticity” of the brain. For us, Plasticity is about helping people by making the “unknown known”, so they are best positioned to achieve their goals. As for the Boom, we like to think we are like the neuron that fires in the brain over a new idea. An undetectable spark that creates a pathway to something new and significant.

To sum it all up, the name represents the explosion of ideas in the brain — so what better way to visualize that, than an atomic bomb going off inside a human head — where a mushroom cloud also represents the brain (all done using negative space). Simple. Clean. Memorable. All important qualities of a great logo.

UPDATE: There was some confusion regarding which logo would be featured. The logo above was the one that I received notification for, but the one below is the one that was actually featured. Therefore, I have decided to showcase both logos. The design showcased below utilizes brain signals instead of the explosion design showcased above. You can read the article here »

In additional to Design Rush, Visual Lure has won multiple logo design awards from organizations like Logo Wave and the AIGA, and has works published in Logo Talks, and in 10 different Logo Lounge books. We have also been named a Top St. Louis Logo Design Company by directories such as UpCity and Clutch.

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.

Visual Lure Named a 2022 Best of Illinois Winner by UpCity!

Posted on October 19, 2022 by JUSTEN HONG

Every year, UpCity’s Best of Awards honor our business-to-business service providers’ tremendous work within rotating focus areas. Winners are selected using a variety of online credibility ranking factors which remain consistent regardless of the year’s focus area. In 2022, we celebrate the best providers at the local level for each U.S. state and Canadian province. This year Visual Lure is proud to be named a Best of Illinois Winner in the fields of web design, web development, graphic design, branding/positioning, and search engine optimization.

Best Negative Space Logos by Visual Lure

Posted on June 15, 2022 by JUSTEN HONG

What are Negative Space Logos?

Negative spaces logos are logos with a design element “hidden” in the negative/white space of the logomark or logotype.

Why are Negative Space Logos Popular?

Negative spaces logos are popular because they tend to be more memorable than other types of logos, and memorability is arguably the most important characteristics of logo design. They are also more difficult to create and only happen through sketching and extensive exploration. You simply can’t say “Make me a negative space logo with this…” It has to happen naturally, and you won’t be able to make a negative space design out of every logo.

Visual Lure’s Best Negative Space Logos

Over the years we have designed many negative spaces logos – with a couple winning awards and being featured in international publications. Below is a small collection of our favorites.

Top Left: Lucky Mutts Doggie Daycare Logo. This logo features a dog hidden in the negative space of the four leaf clover. This logo won 2nd place in Logo Wave Awards International, Wave 5, and was presented a Best Logo Design Award from Design Rush. Top Right: Haman’s Healing Hands Logo. This logo was for a St. Louis area massage therapist. The logo features a hidden H in the negative space of the hands. Bottom Left: Amber Jones Photography. We simply hid the letter “J” inside the “A” – making it memorable and stylistic. Bottom Right: Eagle was a program for a St. Louis area logistics company. We made the eagle head in the negative space of the “E”. The “E” also created the wings.

Top Left: NEWT logo where we used the legs of the newt to create the letter ‘N” using negative space. (this logo was awarded placement in LogoLounge Book 9) Top Right: Convoy Labs logo. This logo features a lab beaker/flask in the negative space of a circle to create the letter “C”. Bottom Left: EverTinder logo. This logo features a negative space phoenix head and a flame that doubles as an “E”. Bottom Right: Salt Industries Logo. Here we hid a letter “i” for industries in the negative space of the “S”.

Top Left: Logo for a tutoring company where we embedded a tutor and student in the negative space of a star. Top Right: Gannon Events Logo. There is a hidden e inside the negative space of the “G”. Bottom Left: Red Bud Veterinary logo option where we added a “Red Bud” tree inside a paw. Bottom Right: Patriot Contracting logo option where an eagle’s head is in the negative space of the “P”.

Top Left: In this logo, we hid a medical cross in the negative space directly below the “H”. Top Right: This logo features two hidden trees inside the negative space of the “M”. Bottom Left: this logomark has a hidden heart in the negative space of the elephants legs. Bottom Right: For this commercial real estate development company we created two building in the negative space of a box in order to create a letter “T” for Travers.

Top Left: Logo for a confidential project that features two birds chirping – with the negative space creating the head and voice bubble of the other. Top Right: in this logo, the number one is hidden in the negative space. Bottom Left: this logomark features mountains peeking through the negative space of the letter S. Bottom Right: This award-winning logo features a nuclear mushroom cloud that also creates the shape of the brain – representing “an explosion of ideas”.

Top Left: There is a hidden E in the negative space of the other E that doubles as motion lines giving the logo a sense of speed/express. Top Right: There is a hidden R in the negative space of the D. Bottom Left: The negative space the cheetah’s head cuts out also creates the letter C. Bottom Right: The negative space of the key notches creates the roof line of an apartment complex.

Top Left: There is an ocean wave in the negative space of this unique and memorable shape. Top Right: There is a hidden heart in the negative space of the tooth. Bottom Left: There is a V in the negative space of this strong three dimensional interlocking shape. Bottom Right: Logo for a confidential project that features two birds chirping – with the negative space creating the head of a second bird.

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.

Logo Upgrade for Local Medical Aesthetics Office

Posted on April 21, 2022 by JUSTEN HONG

Not all the logo and branding work we do starts from scratch. Sometimes we are brought in – to simply update, tweak, or adjust a logo – which was the case here.

Pure 111 was moving offices and wanted to fine tune their logo for their new building signage. When we reviewed their existing logos we noticed there were different icons being used (see the “before” below), and their horizontal and vertical logo options felt disconnected – both because of the different icons, but also because of the different typefaces being used. The logotype also felt generic and unrefined.

Our solutions was to polish up the icon, and update the type. We created a custom R which still felt super modern, but gave the logotype a touch of femininity. It also made it look more custom, and not so “out of the box”. We slightly lightened the type too – which made it feel a little more refined and stylish. Their new offices and signage turned out great!

SIGNAGE

New signage looking sharp too:

Do you have an existing logo that looks dated or unrefined but you’re hesitant to explore a complete redesign because you feel it has too much brand equity or brand recognition? Or maybe you just need an existing logo converted into vector artwork with different formats. Either way, Visual Lure can help. Take a look at some of our sample logo refreshes and contact us today for a free logo upgrade quote!

5th Anniversary Logo Design for a St. Louis Area Rail Road Company

Posted on April 11, 2022 by JUSTEN HONG

One of our favorite types of logos to design are anniversary marks. Why? Because we get to create a unique logo, but it still has to compliment and vibe with the existing brand. On this logo, our client wanted their 5th anniversary logo to be inspired by vintage rail road logos. Below are our initial five proposed options.

The top left emblem is the winning design. They liked it so much that we created another seal (bottom right) that will be used as a secondary brand mark.

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.

Visual Lure Honored to Have Seven Logos Selected for LogoLounge Book 13

Posted on January 21, 2022 by JUSTEN HONG

Visual Lure is once again honored to have logos selected for an upcoming LogoLounge Book. This year seven of our logos will be honored to grace the pages of LogoLounge Book 13.

These seven logos will bring our total to 50 logos published in 10 different LogoLounge books.

This year 39,000 logos were submitted from 60 different countries. Of those, 3,000 winning logos were selected from 698 different logo designers/firms.

From LogoLounge: Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logos to represent the best of the best. Our judges for this edition included Irina Kolosovskay, Kim Berlin, Kakha Kakhadzen, Ivan Garcia, Adam Anderson, James Greenfield, Nadia Castro, Allan Peters, Brooke Robinson, and Steff Geissbuhler.

Below are our award winning designs:

Click here to learn more about LogoLounge »

OUR BLOG

CATEGORIES:

EggFest Graphics by Visual Lure

…and a couple t-shirt designs:

Design Rush Names a Visual Lure Designed Logo as One of The Best Negative Space Logos

ABOUT THE LOGO

Want to see more of our logo design work?

Visual Lure Named a 2022 Best of Illinois Winner by UpCity!

Best Negative Space Logos by Visual Lure

What are Negative Space Logos?

Why are Negative Space Logos Popular?

Visual Lure’s Best Negative Space Logos

Want to see more of our logo design work?

Logo Upgrade for Local Medical Aesthetics Office

SIGNAGE

5th Anniversary Logo Design for a St. Louis Area Rail Road Company

Want to see more of our logo design work?

Visual Lure Honored to Have Seven Logos Selected for LogoLounge Book 13

Visual Lure is once again honored to have logos selected for an upcoming LogoLounge Book. This year seven of our logos will be honored to grace the pages of LogoLounge Book 13.

Below are our award winning designs: